Boating Industry Canada April 2015 - (Page 4)

INSIGHT BY ANDY ADAMS Future Shock - might Be oK... I saw a presentation at the Miami International Boat Show and I have to share a few of the points the presenter made. There were some truly amazing statements. For me it was future shock but as an industry, we might be OK...even really good! You may know that Boating Industry Canada magazine partners each year with NMMA Canada and GE Capital Distribution Finance to put on the Industry Breakfast at the Toronto International Boat Show. The keynote presenter was GE's John Peak who delivered a powerful morning of industry related stats. GE does this at other important boat shows and last month, they invited me to join their session at the Miami International Boat Show. The senior guys from GE also spoke, as did the NMMA's Thom Dammrich, but they brought in a keynote speaker who put on quite a performance and simply dazzled me with some future think, or as I said earlier, future shock. The reason GE CDF had invited him was to speculate on the place that boating in general, might have in the future. I'll get there in a bit but first, the speaker was Salim Ismail. I later learned from Wikipedia that, "Salim Ismail (born May 17, 1965 in Hyderabad, India) is a Canadian angel investor, speaker, advisor, entrepreneur and strategist. He is one of the founding executive directors of Singularity University and cofounder of Confabb, PubSub Concepts and Angstro, acquired by Google in 2010. Ismail had a background as an entrepreneur and was the head of Brickhouse, Yahoo's internal incubator for new products. He currently serves as Founding Executive Director & Global Ambassador for Singularity University. He is also a graduate of the University of Waterloo in Ontario. What a resume! Ismail opened with the idea of "doubling" - that price / performance starts doubling annually in the digital world. In other words, your new smart phone is about twice as powerful as the new ones were last year. Or, that through digital technologies in design and manufacturing, prices are about half this year, for the same performance last year. He cited the example of the remote control helicopters of 10 years ago that sold for $700 and now ones offering similar per- 4 Boating Industry Canada APRIL 2015 formance are $25. He mentioned the drones / quadcopters and the remarkable increases in weight carrying and distance that we are seeing every year. Similar digital technologies are increasing the capabilities of artificial intelligence and robotics. People now engaged in manufacturing could find that a robotic machine that a company can purchase for less than a year's pay, can perform their work equally well - 365 / 24 / 7. He also mentioned that the Google Driverless Car is a reality, that several states have OKd these to be licensed and that in California, Google has a test car that has logged 1,000,000 miles on public streets without an accident. One of the most stunning digital developments recently, is the 3D Printer. Last year, at a show in Europe, a 3D printer started running and printing out an automobile unibody and interior. Using drive system parts from a Renault hybrid vehicle, wheels and tires and a few other components were installed in the last day of the three day show and the world's first 3D printed car drove successfully out of the show as it closed. The big message was: Digital > Disrupt > De-monetize > Democratize. Digital technologies disrupt everything we know now and the doubling effect is making things cheaper. But, that changes the whole business landscape too. Lastly, he says "Democratize" because globally, the digital world will soon deliver the same level of information, music, literature and anything else you can imagine, just as well to an African tribesman as it does for a Canadian marina owner. Finally, he was quite positive about boating because boating is "experiential in nature" and it is a pleasure that we can experience in real life, not just learn about from a digital source. While robotics may change manufacturing, digital information delivery may change education, business and far more but to really go out and go boating may become an increasingly desirable activity. Hope he's right! Do you have an opinion? Feel free to share it - email aadams@kerrwil.com.

Table of Contents for the Digital Edition of Boating Industry Canada April 2015

Insight
Industry News
Ad Nauseam
Impact - John Pfeifer
Propulsion - Mercury's Latest & Greatest
Product Innovation - Xantrex
Made in Canada - Nova Kool
The Boat Shop - NMEA

Boating Industry Canada April 2015

Boating Industry Canada April 2015 - (Page Cover1)
Boating Industry Canada April 2015 - (Page Cover2)
Boating Industry Canada April 2015 - (Page 3)
Boating Industry Canada April 2015 - Insight (Page 4)
Boating Industry Canada April 2015 - Insight (Page 5)
Boating Industry Canada April 2015 - Industry News (Page 6)
Boating Industry Canada April 2015 - Industry News (Page 7)
Boating Industry Canada April 2015 - Industry News (Page 8)
Boating Industry Canada April 2015 - Industry News (Page 9)
Boating Industry Canada April 2015 - Industry News (Page 10)
Boating Industry Canada April 2015 - Industry News (Page 11)
Boating Industry Canada April 2015 - Industry News (Page 12)
Boating Industry Canada April 2015 - Industry News (Page 13)
Boating Industry Canada April 2015 - Industry News (Page 14)
Boating Industry Canada April 2015 - Industry News (Page 15)
Boating Industry Canada April 2015 - Ad Nauseam (Page 16)
Boating Industry Canada April 2015 - Ad Nauseam (Page 17)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 18)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 19)
Boating Industry Canada April 2015 - Impact - John Pfeifer (Page 20)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 21)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 22)
Boating Industry Canada April 2015 - Propulsion - Mercury's Latest & Greatest (Page 23)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 24)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 25)
Boating Industry Canada April 2015 - Product Innovation - Xantrex (Page 26)
Boating Industry Canada April 2015 - Made in Canada - Nova Kool (Page 27)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 28)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 29)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page 30)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page Cover3)
Boating Industry Canada April 2015 - The Boat Shop - NMEA (Page Cover4)
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