Boating Industry Canada August 2015 - (Page 23)

MADE IN CANADA High Octane Growth - Made in Canada Located in the suburb of Scarborough in Toronto's east end, Scepter Canada Inc. designs manufactures and sells plastic fuel tanks as an OEM for BRP, Honda, Mercury, Suzuki, Tohatsu and Yamaha. In addition to its own line of "Scepter", "Neptune" and "DinghyMate" portable and topside marine tanks for the aftermarket, Scepter designs manufactures and co-brands a variety of marine fuel tanks for other domestic and global customers While a number of Scepter branded marine accessories such as fuel fittings (see photo) and fuel lines are manufactured overseas, Scepter designs and engineers all products in Canada, and they are made to Scepter's specifications - from part to packaging. Coupled with jerry cans, the portable and topside marine tank line, fuel fittings and other marine accessories make for a pretty complete package for global aftermarket distribution. With innovation top of mind, like the new portable tank range (see photos), and a lot of hard work, the company enjoys a significant share of global fuel tank market. It also manufactures tanks, fittings and plastics for industrial and military buyers. New Branding On the heels of parting ways with long-time partner Moeller, Scepter announced a brand refresh, including an updated logo and new product packaging. Product with the new Scepter Marine branding will begin shipping in the late summer, early autumn. Utilizing a new blue colour scheme, the new packaging retains the company's popular colour-coding system that allows consumers to instantly confirm the compatibility of fittings and components to various engine brands. "Although it boasts a fresh new look, the new Scepter packaging retains the same physical dimensions as the previous versions, which means every SKU still fits existing planograms," says Marine Manager, David Jones. "The new packages now list the Scepter part number right on the front panel, and the rear panel is now printed in colour, making it easy to highlight key information in English, French and Spanish." New Distribution The one downside to parting ways with Moeller Marine is that Scepter lost its US distribution partner. Within weeks, the company announced that it had signed new distribution agreements with no less than five new partners, giving it even greater coverage in the US than it had enjoyed previously, joining an existing distributor base in Canada, Asia, Europe, The Middle East, Australia and New Zealand, these new partners give Scepter a truly global presence. The new 3 gallon aftermarket portable marine tank. Scepter also introduced a 6 gallon model. The new Scepter tanks stack for dealer presentation on shelves. Scepter fittings with company branding. New Faces With new owners, new branding, new distribution and new partnerships, it's been a busy summer for Scepter - to the point the company has had to begin adding personnel to keep its multitude changes on track. One key addition was marine industry veteran Kit Rehm, who joined Scepter to assume responsibility for the United States market. Rehm, former VP of sales and marketing at Moeller Marine, is intimately familiar with both Scepter's product line and its US customer base, and promises to contribute significantly to its future growth. The company also brought aboard Paul Keilty to oversee its domestic sales. "Both Paul and Kit are great additions to the Scepter team as we continue to plan our growth moving forward" says Jones "they both embody the dedication and desire to exceed customer expectations which has always been key to our growth" With the past year marked by change and transition, the 2016 marine season will prove to be an interesting one for Scepter. With a new ownership committed to supporting its long-term growth, the company is well positioned to capture an even larger share of the global fuel handling market. 23

Table of Contents for the Digital Edition of Boating Industry Canada August 2015

Industry News
Impact - Tim Kennedy
Products & Innovation - Marine Tech Crisis
Propulsion - Going for a Ride
Ad Nauseam
Made In Canada - Scepter
Made In Canada - Steelhead Marine
The Boat Shop - NMEA
The Boat Shop - ABYC

Boating Industry Canada August 2015