Boating Industry Canada June 2016 - (Page 4)
"What We've Got Here...
is Failure to Communicate"
- The Captain, Cool Hand Luke
YOU AND I BOTH KNOW there are a host of important reasons why your customers should refuel their boat at a properly
equipped marina rather than towing their boat to a highway
gasoline station or worse, filling up Jerry cans and carrying
them to the boat.
The problem is the price - or rather, understanding why the
price is the price.
Depending on where your customers drive in Canada this
summer, they may see highway gasoline prices around $1 a
litre, then they see $1.50 a litre at on-the-water marinas.
Are you surprised when they have a bad reaction?
They shouldn't. Because every marina should clearly communicate that gasoline from a marina is not the same as gasoline from a roadway filling station. Yet, it seems lots of marinas
just stay silent.
In fact, everyone in the marine industry should communicate to our friends and families that almost universally, on-thewater marinas are selling specially ordered, ethanol-free gasoline. That is the first big reason for the price difference.
It seems that many consumers still do not understand that
highway gasoline will typically contain up to 10% ethanol and
that boats, and especially older boats, were not designed to tolerate ethanol. Engines built a decade or so back, have rubber
and other fuel system components that are attacked by the
ethanol. I don't think we do a great job of communicating that
to our customers.
And we probably don't communicate that boats have open
fuel systems allowing the hygroscopic [water attracting] nature
of ethanol in the high humidity of the marine environment, to
literally suck water out of the air and into the fuel.
According to a recent article by Nigel Calder in Professional
Boatbuilder magazine, 1 US gallon [3.8 L] of non-ethanol gasoline can hold only 0.15 teaspoon [0.7 mL] of water before the
water separates out and falls to the bottom of the tank. Regular
gasoline with ethanol at 10% will hold 4 teaspoons [19.7 mL]
before this "phase separation" of water separating from the
gasoline occurs. That isn't a good way to gain more repair
In the June issue of Canadian Yachting magazine, we communicated to our readers that they should buy fresh, ethanolfree fuel from their marina this summer and throughout the
season, especially before fall storage.
In our story we also explained about ethanol, we communicated that marinas typically sell a very small volume of fuel
compared to a highway location. So, not only is the ethanolfree fuel more costly, the economies of scale drives up the cost.
We also communicated that the reason many marinas sell
fuel at all, is to support their customers and the marina's other
business operations such as service, storage, a store or perhaps
their new boat sales.
We also communicated that the marina has equipment to
avoid spills and they hire staff to fuel their customers - it's not
self-serve or a credit card swipe to buy fuel at a marina. Let's
not forget to mention the special training those summer
employees are given to work on the fuel dock.
It's time more marine industry people communicated about
fuel costs and why they are what they are. The prices may seem
high but chances are the marina is losing money to help their
customers enjoy the lake they love.
Andy Adams - Editor
To read the digital version of Boating Industry Canada anytime visit www.BoatingIndustry.ca and click on Digital Magazine in the menu bar.
Boating Industry Canada
Table of Contents for the Digital Edition of Boating Industry Canada June 2016
IMPACT – NMMA CANADA DAY ON THE HILL - Canada’s boating industry came together in Ottawa for two days of discussions, planning and meetings with the new Liberal government and key Ministry staff. This covers the important industry issues and how we hope to move boating forward in 2016. – By Andy Adams
MANUFACTURING FABRICATION - SEA RAY - Boat manufacturer Sea Ray speeds production and eliminates labour intensive manual sanding by applying robotics with help of unique abrasive nylon brush. – By Greg Rankin – Power PR
MANUFACTURING FABRICATION - CANADA METAL - Canada Metal (Pacific) continues their US market expansion with a new Virginia Manufacturing Center. Continued US expansion could create as many as 70 new jobs over the next three years. – By Craig Ritchie
MADE IN CANADA – STAINLESS OUTFITTERS - Stainless Outfitters, established in 1993 was the original supplier to such well-known names as Hinterhoeller Yachts, builders of Nonsuch, C&C Yachts, Bombardier Aerospace and others. – By Glen Cairns
NMEA - SATELLITE TV - Re-printed from the NMEA Marine Electronics Journal, this story delivers the latest in Sat TV from the experts at KVH Industries, Cobham and Intellian. – By NMEA Staff
Boating Industry Canada June 2016