Canadian Yachting April 2022 - 32

48'
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Shifts
Paul M. Rellinger, Editor-in-chief, The Port Hole
Back in the day, a major American credit card company
struck gold with its advertising slogan " Membership has
its privileges " Few times have just four words so perfectly
framed a corporate message. Even those who weren't
tempted to stash that particular credit card in their wallet
knew full well what company that slogan was associated
with - the true benchmark of advertising success.
Earlier this year, I certainly learned that membership indeed
has its privileges and, in particular, in the CPS-ECP realm.
That revelation came as a result of a series of interviews
I conducted with CPS-ECP membership benefit providers.
Some background. When plans were being formulated for
the 2022 Toronto International Boat Show, CPS-ECP went
to work on its own plan to again have a marked presence
at that event. As such, I was tasked with doing live sit-down
chats with membership benefit providers at our booth. Alas,
COVID-19 intervened, this time via its nasty omicron variant,
and the show went the virtual route.
That was that, or so I thought. To use a term that has received
way too much play over the past two years, CPS-ECP
pivoted. The interviews would indeed proceed, conducted
virtually for later posting on our website and social media
platforms.
Besides the inherent value of providing our membership
benefit providers with a great platform to extol the success
and attributes of their respective organizations and businesses,
this was an equally welcome opportunity for me.
Having been embraced by the CPS-ECP family in late 2019
just a few short months before COVID cast its dark shadow,
I have had few opportunities to spend time with those bePublished
by Authority
of the Board of Directors
Editor-in-Chief
Paul Rellinger
Canadian Power
and Sail Squadrons
Art Director
Vanessa Schmidt
Graphic Designer
Nour Bawab
hind-the-scenes people who are central to our success. This
exercise allowed me to put faces to names. That is never
a bad thing.
But the big takeaway for me, and I hope for those who
watch the segments, was the pride each displayed, via their
words and body language, in their relationship with CPSECP.
Yes, at the end of the day, their association with our
organization is good business, but their knowledge of CPSECP
and its core mission is as impressive as it is reassuring.
During the course of each interview, I used the term " partner "
several times for a reason. We are on the same page.
In addition, this exercise reminded me, as it should remind
every CPS-ECP member, that membership has its privileges,
be it discounts on products or services. A full listing of those
benefits can be found at https://www.cps-ecp.ca/membership-cps-ecp/member-benefits/
You are well advised to take
a look if you haven't for awhile and take full advantage.
When combined with the very reasonable annual CPS-ECP
membership fee, there's no denying that full value has, and
still is, being delivered in a very big way.
Spring is Christmas Eve for boaters. The anticipation to get
back out on the water, whatever you ride, is heightened
by the prospect of a summer season brimming with more
on-water memory-making adventures. As always, any contribution
to The Port Hole is most welcome. Email your articles
and/or photos to me directly at communication-chair@cpsecp.org
or to theporthole@cps-ecp.ca ■
Proofreaders
Louise White, SN
Photographer
Don Butt, AP
Published 6 times per year:
February, April, May, June, October,
December, Copy deadline is ten
weeks prior to publication. Editorial
copy and correspondence
should be sent to theporthole@
cps-ecp.ca
Canadian Power and Sail Squadrons
| Escadrilles canadiennes
de plaisance
26 Golden Gate Court
Toronto, ON M1P 3A5
1-888-CPS-BOAT
F. 416-293-2445
theporthole@cps-ecp.ca
www.cps-ecp.ca
National Office Director
Martin Gangnier
https://www.cps-ecp.ca/membership-cps-ecp/member-benefits/ https://www.cps-ecp.ca/membership-cps-ecp/member-benefits/ http://www.cps-ecp.ca
Canadian Yachting April 2022

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