Canadian Yachting May 2022 - 13

CREATIVE INNOVATION IN SEA RAY DESIGN
With the resources of marine industry giant Brunswick Corporation, Sea Ray pioneers the luxury side of their many boat lines.
Canadian Yachting interviewed Carrie Fodor, Sea Ray's Design Manager and Sara Moore, Sea Ray's Marketing Manager to ask
about their product development.
Carrie explained that before they begin the design process, they go to consumer research. Representatives from Sea Ray actually
visit customers at their homes or on their boats, to ask how they use their boats, how that might be different from how they thought
they would use their boats, asking what their day on the boat looks like, and how to judge the experience.
Sea Ray's whole design philosophy is that the boat is " the tool for the experience " . This is part of the Sea Ray brand and they
believe that richer moments on the water lead
to a richer life. Carrie said, " Being able to
give our customers an experience that they
can't get anywhere else is really something
pretty special I believe. "
So, what have they learned about their
customers? A lot of really fun things. A full
day to some is to anchor or raft out with
others while some prefer seclusion. Another
attraction is waterfront activities like visiting
restaurants and overnighting on larger boats.
Boating is a great escape and includes activities
like entertaining or watersports, or perhaps
an intimate day with your partner. Carrie
emphasized their goal is to optimize space
on Sea Rays; making sure there's a place for
everything including your SUP, tower space
for wakeboard racks and features like a 12v
power point to inflate an SUP.
A very interesting point that Sara and
Carrie made was that with the latest daySea
Ray's SLX 400 is all about food and entertaining and is available with these twin
cockpit grills and dual refrigerators too. Photo: Sea Ray
boat designs, there is an emphasis on optimizing
both exterior and cabin space; you can use
more of the boat, all of the time.
ELEGANCE AND EXCITEMENT AS ONLY THE FRENCH CAN DO IT
With an extensive selection of the latest designs, the team at Beneteau understands elegance and the way to make boating a pleasure.
As an example, the Gran Turismo 41 features comfortable forward-facing seating at the helm and open-air boating thanks to a
huge opening sunroof.
The Beneteau Gran Turismo 41 helm with sunroof.
Photo:Beneteau
Bring your own beach! The Beneteau Gran Turismo 41 offers a hydraulic swim platform
for the convenience of swimmers. Photo: Beneteau
CANADIANYACHTING.CA
13

http://www.CANADIANYACHTING.CA

Canadian Yachting May 2022

Table of Contents for the Digital Edition of Canadian Yachting May 2022

AT THE HELM: EXAMINING THE EVOLUTION OF BOATING ENJOYMENT
SPECIAL FEATURE: HOSTING ONBOARD - THE EVOLUTION OF BOATING ENJOYMENT
CANADIAN DESTINATION: COWICHAN BAY
POWER REVIEW: X SHORE EELEX 8000
SAIL REVIEW: VIKO S35
THE PORT HOLE: MAY 2022
DIY/TECH: CHOOSING A MARINE SURVEYOR
DIY/TECH: UPGRADE BY ADDING THRUSTERS
CROSSING THE LINE: NEW KNOTS FOR A NEW WORLD
Canadian Yachting May 2022 - Intro
Canadian Yachting May 2022 - Cover1
Canadian Yachting May 2022 - Cover2
Canadian Yachting May 2022 - 3
Canadian Yachting May 2022 - 4
Canadian Yachting May 2022 - 5
Canadian Yachting May 2022 - AT THE HELM: EXAMINING THE EVOLUTION OF BOATING ENJOYMENT
Canadian Yachting May 2022 - 7
Canadian Yachting May 2022 - 8
Canadian Yachting May 2022 - 9
Canadian Yachting May 2022 - SPECIAL FEATURE: HOSTING ONBOARD - THE EVOLUTION OF BOATING ENJOYMENT
Canadian Yachting May 2022 - 11
Canadian Yachting May 2022 - 12
Canadian Yachting May 2022 - 13
Canadian Yachting May 2022 - 14
Canadian Yachting May 2022 - 15
Canadian Yachting May 2022 - 16
Canadian Yachting May 2022 - 17
Canadian Yachting May 2022 - CANADIAN DESTINATION: COWICHAN BAY
Canadian Yachting May 2022 - 19
Canadian Yachting May 2022 - 20
Canadian Yachting May 2022 - 21
Canadian Yachting May 2022 - POWER REVIEW: X SHORE EELEX 8000
Canadian Yachting May 2022 - 23
Canadian Yachting May 2022 - 24
Canadian Yachting May 2022 - 25
Canadian Yachting May 2022 - SAIL REVIEW: VIKO S35
Canadian Yachting May 2022 - 27
Canadian Yachting May 2022 - 28
Canadian Yachting May 2022 - 29
Canadian Yachting May 2022 - 30
Canadian Yachting May 2022 - THE PORT HOLE: MAY 2022
Canadian Yachting May 2022 - 32
Canadian Yachting May 2022 - 33
Canadian Yachting May 2022 - 34
Canadian Yachting May 2022 - 35
Canadian Yachting May 2022 - 36
Canadian Yachting May 2022 - 37
Canadian Yachting May 2022 - 38
Canadian Yachting May 2022 - 39
Canadian Yachting May 2022 - 40
Canadian Yachting May 2022 - 41
Canadian Yachting May 2022 - 42
Canadian Yachting May 2022 - DIY/TECH: CHOOSING A MARINE SURVEYOR
Canadian Yachting May 2022 - 44
Canadian Yachting May 2022 - 45
Canadian Yachting May 2022 - DIY/TECH: UPGRADE BY ADDING THRUSTERS
Canadian Yachting May 2022 - 47
Canadian Yachting May 2022 - 48
Canadian Yachting May 2022 - 49
Canadian Yachting May 2022 - 50
Canadian Yachting May 2022 - 51
Canadian Yachting May 2022 - 52
Canadian Yachting May 2022 - 53
Canadian Yachting May 2022 - 54
Canadian Yachting May 2022 - 55
Canadian Yachting May 2022 - 56
Canadian Yachting May 2022 - 57
Canadian Yachting May 2022 - 58
Canadian Yachting May 2022 - 59
Canadian Yachting May 2022 - 60
Canadian Yachting May 2022 - 61
Canadian Yachting May 2022 - CROSSING THE LINE: NEW KNOTS FOR A NEW WORLD
Canadian Yachting May 2022 - Cover3
Canadian Yachting May 2022 - Cover4
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