Canadian Yachting February 2021 - 64

SOCIAL MEDIA PRESENCE: WE CAN'T BE
HEARD IF NO ONE IS 'LISTENING'
- by Donald Macintosh, NAO, CPS-ECP

The Vision 2020 conference and AGM is over. Taking the
annual CPS-ECP conference online was indeed a challenge
but, in terms of its organizational operation, we successfully
took a major step forward. So what heading should the good
ship CPS-ECP take now?

millennials excel at social networks and using collaborative
online tools. The consequence? Organizational structures will
QHHGWREHFRPHPRUHˊXLGZLWKLQSHUVRQPHHWLQJVOHVVRI
a focus as online discussions become regular occurrences.

What does this mean for CPS-ECP?
BoatUS reports " ...millennials participate in recreational boating
in similar rates to their parents but they are far less likely to
actually own a boat. " However, in addition, " ...young people
are not giving up on boating, just going about it in a different way: chartering, borrowing and riding along. " Given
Millennials were born between 1980 and 2000, which means the BoatUS report, a simple explanation of the future of
they are between 20 and 40 years old. Collectively millen- recreational boating would be boat ownership is out but
nials represent approximately a third of today's workforce boat sharing is in.
with the likelihood of being more than half the workforce
ZLWKLQWKHQH[WˉYH\HDUV7KHVHVWDWLVWLFVXQGHUVFRUHWKHLU So how should CPS-ECP, an 80-plus years old membership
organization, best position itself to be of interest to millenniimportance to CPS-ECP.
als? Fortunately for CPS-ECP, the Grant Thornton (GT) report
Millennials have almost always known and relied on tech- provides a three-phase next generation brand strategic guide
nology. Cell phones, apps and increasingly innovative plat- to help answer the question.
forms are very familiar necessities for millennials. This means
As a membership driven organization, CPS-ECP needs to recognize its current members, many of whom are Life Members. At the same time, it also needs to become aware of
millennials.

64

CANADIAN YACHTING | FEBRUARY 2021



Canadian Yachting February 2021

Table of Contents for the Digital Edition of Canadian Yachting February 2021

AT THE HELM: BEGINNING ANOTHER YEAR OF BIG CHANGES
TRAVEL DESTINATION : SALT SPRING ISLAND WITH GOURMET FOOD AND DRINK
POWER REVIEW: NEPTUNUS 750 ENCLOSED FLYBRIDGE
SAIL REVIEW: DUFOUR 430 GRAND LARGE
POWER REVIEW: WORLD CAT 280 DC-X
SPECIAL FEATURE: WE PICK 30 OF THE MOST EXCITING BOATS FOR 2021
THE PORT HOLE: FEBRUARY 2021
JOIN A BOATING CLUB
BOATING SKILLS FOR NOVICE TO ADVANCED BOATERS
START BOATING THE EASY WAY WITH FREEDOM BOAT CLUB
CROSSING THE LINE: OF COURSE: SOME LESSER-KNOWN EDUCATIONAL OPPORTUNITIES
Canadian Yachting February 2021 - Intro
Canadian Yachting February 2021 - Cover1
Canadian Yachting February 2021 - Cover2
Canadian Yachting February 2021 - 3
Canadian Yachting February 2021 - 4
Canadian Yachting February 2021 - 5
Canadian Yachting February 2021 - 6
Canadian Yachting February 2021 - 7
Canadian Yachting February 2021 - 8
Canadian Yachting February 2021 - 9
Canadian Yachting February 2021 - AT THE HELM: BEGINNING ANOTHER YEAR OF BIG CHANGES
Canadian Yachting February 2021 - 11
Canadian Yachting February 2021 - 12
Canadian Yachting February 2021 - 13
Canadian Yachting February 2021 - TRAVEL DESTINATION : SALT SPRING ISLAND WITH GOURMET FOOD AND DRINK
Canadian Yachting February 2021 - 15
Canadian Yachting February 2021 - 16
Canadian Yachting February 2021 - 17
Canadian Yachting February 2021 - 18
Canadian Yachting February 2021 - 19
Canadian Yachting February 2021 - POWER REVIEW: NEPTUNUS 750 ENCLOSED FLYBRIDGE
Canadian Yachting February 2021 - 21
Canadian Yachting February 2021 - 22
Canadian Yachting February 2021 - 23
Canadian Yachting February 2021 - 24
Canadian Yachting February 2021 - 25
Canadian Yachting February 2021 - SAIL REVIEW: DUFOUR 430 GRAND LARGE
Canadian Yachting February 2021 - 27
Canadian Yachting February 2021 - 28
Canadian Yachting February 2021 - 29
Canadian Yachting February 2021 - 30
Canadian Yachting February 2021 - 31
Canadian Yachting February 2021 - POWER REVIEW: WORLD CAT 280 DC-X
Canadian Yachting February 2021 - 33
Canadian Yachting February 2021 - 34
Canadian Yachting February 2021 - 35
Canadian Yachting February 2021 - 36
Canadian Yachting February 2021 - 37
Canadian Yachting February 2021 - 38
Canadian Yachting February 2021 - 39
Canadian Yachting February 2021 - 40
Canadian Yachting February 2021 - 41
Canadian Yachting February 2021 - SPECIAL FEATURE: WE PICK 30 OF THE MOST EXCITING BOATS FOR 2021
Canadian Yachting February 2021 - 43
Canadian Yachting February 2021 - 44
Canadian Yachting February 2021 - 45
Canadian Yachting February 2021 - 46
Canadian Yachting February 2021 - 47
Canadian Yachting February 2021 - 48
Canadian Yachting February 2021 - 49
Canadian Yachting February 2021 - 50
Canadian Yachting February 2021 - 51
Canadian Yachting February 2021 - 52
Canadian Yachting February 2021 - 53
Canadian Yachting February 2021 - 54
Canadian Yachting February 2021 - 55
Canadian Yachting February 2021 - 56
Canadian Yachting February 2021 - THE PORT HOLE: FEBRUARY 2021
Canadian Yachting February 2021 - 58
Canadian Yachting February 2021 - 59
Canadian Yachting February 2021 - 60
Canadian Yachting February 2021 - 61
Canadian Yachting February 2021 - 62
Canadian Yachting February 2021 - 63
Canadian Yachting February 2021 - 64
Canadian Yachting February 2021 - 65
Canadian Yachting February 2021 - 66
Canadian Yachting February 2021 - 67
Canadian Yachting February 2021 - 68
Canadian Yachting February 2021 - 69
Canadian Yachting February 2021 - JOIN A BOATING CLUB
Canadian Yachting February 2021 - 71
Canadian Yachting February 2021 - 72
Canadian Yachting February 2021 - 73
Canadian Yachting February 2021 - 74
Canadian Yachting February 2021 - 75
Canadian Yachting February 2021 - BOATING SKILLS FOR NOVICE TO ADVANCED BOATERS
Canadian Yachting February 2021 - 77
Canadian Yachting February 2021 - 78
Canadian Yachting February 2021 - 79
Canadian Yachting February 2021 - START BOATING THE EASY WAY WITH FREEDOM BOAT CLUB
Canadian Yachting February 2021 - 81
Canadian Yachting February 2021 - 82
Canadian Yachting February 2021 - 83
Canadian Yachting February 2021 - 84
Canadian Yachting February 2021 - 85
Canadian Yachting February 2021 - 86
Canadian Yachting February 2021 - 87
Canadian Yachting February 2021 - 88
Canadian Yachting February 2021 - 89
Canadian Yachting February 2021 - 90
Canadian Yachting February 2021 - 91
Canadian Yachting February 2021 - 92
Canadian Yachting February 2021 - 93
Canadian Yachting February 2021 - 94
Canadian Yachting February 2021 - 95
Canadian Yachting February 2021 - 96
Canadian Yachting February 2021 - 97
Canadian Yachting February 2021 - CROSSING THE LINE: OF COURSE: SOME LESSER-KNOWN EDUCATIONAL OPPORTUNITIES
Canadian Yachting February 2021 - Cover3
Canadian Yachting February 2021 - Cover4
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-yachting-february-2022
https://www.nxtbook.com/kerrwil/canadianyachting/december2021
https://www.nxtbook.com/kerrwil/canadianyachting/october2021
https://www.nxtbook.com/kerrwil/canadianyachting/june2021
https://www.nxtbook.com/kerrwil/canadianyachting/may2021
https://www.nxtbook.com/kerrwil/canadianyachting/april2021
https://www.nxtbook.com/kerrwil/canadianyachting/february2021
https://www.nxtbook.com/kerrwil/canadianyachting/december2020
https://www.nxtbook.com/kerrwil/canadianyachting/october2020
https://www.nxtbook.com/kerrwil/canadianyachting/june2020
https://www.nxtbook.com/kerrwil/canadianyachting/may2020
https://www.nxtbook.com/kerrwil/canadianyachting/april2020
https://www.nxtbook.com/kerrwil/canadianyachting/february2020
https://www.nxtbook.com/kerrwil/canadianyachting/dinghiesanddavitsspring2020
https://www.nxtbook.com/kerrwil/canadianyachting/december2019
https://www.nxtbook.com/kerrwil/canadianyachting/october2019
https://www.nxtbook.com/kerrwil/canadianyachting/portsandresortsspring2019
https://www.nxtbook.com/kerrwil/canadianyachting/june2019
https://www.nxtbook.com/kerrwil/canadianyachting/may2019
https://www.nxtbook.com/kerrwil/canadianyachting/april2019
https://www.nxtbook.com/kerrwil/canadianyachting/february2019
https://www.nxtbook.com/kerrwil/canadianyachting/december2018
https://www.nxtbook.com/kerrwil/canadianyachting/october2018
https://www.nxtbook.com/kerrwil/canadianyachting/june2018
https://www.nxtbook.com/kerrwil/canadianyachting/may2018
https://www.nxtbook.com/kerrwil/canadianyachting/april2018
https://www.nxtbook.com/kerrwil/canadianyachting/february2018
https://www.nxtbook.com/kerrwil/canadianyachting/december2017
https://www.nxtbook.com/kerrwil/canadianyachting/october2017
https://www.nxtbook.com/kerrwil/canadianyachting/june2017
https://www.nxtbook.com/kerrwil/canadianyachting/may2017
https://www.nxtbook.com/kerrwil/canadianyachting/april2017
https://www.nxtbook.com/kerrwil/canadianyachting/february2017
https://www.nxtbook.com/kerrwil/canadianyachting/december2016
https://www.nxtbook.com/kerrwil/canadianyachting/october2016
https://www.nxtbook.com/kerrwil/canadianyachting/june2016
https://www.nxtbook.com/kerrwil/canadianyachting/may2016
https://www.nxtbook.com/kerrwil/canadianyachting/april2016
https://www.nxtbook.com/kerrwil/canadianyachting/february2016
https://www.nxtbook.com/kerrwil/canadianyachting/december2015
https://www.nxtbook.com/kerrwil/canadianyachting/october2015
https://www.nxtbook.com/kerrwil/canadianyachting/june2015
https://www.nxtbook.com/kerrwil/canadianyachting/May2015
https://www.nxtbook.com/kerrwil/canadianyachting/april2015
https://www.nxtbookmedia.com