Canadian Yachting June 2019 - 9

M O R E T H A N JU ST Y O U R
D R EA M C A R
A s th e b u sin e ss h a s e x p a n d e d a n d
e v o lv e d , a se g m e n t o f th e ir c lie n te le to o k
th e ir re la tio n sh ip to a le v e l b e y o n d m e re ly
b u y in g a c a r, e sp e c ia lly a m o n g th e
P o rsc h e e n th u sia sts. T h e ra c in g sid e o f
th e b u sin e ss w a s p ro b a b ly a k e y a sp e c t o f
th a t.
T h is h a s o p e n e d th e d o o rs to th e o th e r
lu xu ry p e rfo rm a n c e b ra n d s lik e M c L a re n
a n d P a g a n i a n d in tu rn , th o se o w n e rs
w e re re c e p tiv e to o th e r th in g s.
T h is sp rin g , P fa ff L e a sin g is la u n c h in g
P fa ff M a rin e w ith a n e w w e b site a n d a
c o n sig n m e n t a n d b ro k e ra g e se rv ic e .
C u sto m e rs w ill b e a b le to list th e ir b o a ts
fo r sa le w ith P fa ff, a n d th e y c a n a lso h a n d le tra n sa c tio n s o n b o a ts fo r c u sto m e rs
se a m le ssly, w ith th e sa m e le v e l o f c u sto m e r se rv ic e a n d p ro fe ssio n a lism th e ir
c a r a n d b ik e c lie n ts g e t. It's a n e w le v e l o f
se rv ic e a n d c u sto m e r fo c u s fo r th e b o a tin g in d u stry in C a n a d a .

D O IN G T H E M A T H
P fa ff L e a sin g se rv e s a w id e sp e c tru m o f
c u sto m e rs b u t th e n e w P fa ff M a rin e sid e
is g e a re d to th e h ig h -e n d a n d e n th u sia st
m a rk e ts; p e o p le w h o lo v e c a rs a n d o th e r
lu xu rie s lik e v in ta g e c a rs, y a c h ts a n d e v e n
c la ssic b o a ts.
T h e c o n c e p t is to p ro vid e c lie n ts th e
fle xib ility to o w n o r d rive w h a t th e y w a n t,
w h e n th e y w a n t it. A n d th e ir n e w P fa ff
M a rin e d iv isio n , lik e P fa ff L e a sin g , w ill
o p e ra te n a tio n a lly fro m c o a st to c o a st a n d
in c o o p e ra tio n w ith m a rin a s a n d m a rin e
d e a le rs.
S o , o w n e rs c a n le a se w h a t e v e r th e y
w a n t th ro u g h P fa ff L e a sin g a n d th e d e a le r o f th e ir c h o ic e c a n still b e th e ir d e a le r,
fro m sta rt to fin ish .
I in te rv ie w e d C ra ig C e rn a k w h o is
le a d in g th e c h a rg e a t P fa ff M a rin e a n d h e
e xp la in e d to m e th a t th e b u sin e ss is
fo c u se d o n th e "c u sto m e r e xp e rie n c e "
a n d th e y fe e l th e y c a n a d d a lo t to th e
w o rld o f b o a tin g .

C o n sid e r th e m a jo rity o f n e w b o a t
b u y e rs. It's q u ite c o m m o n fo r so m e b o d y
to p u rc h a se a liv e a b o a rd p o w e r y a c h t
u sin g a 2 0 -y e a r b o a t m o rtg a g e . T h e id e a
is to sp re a d o u t th e p a y m e n ts so th e y
w o rk w ith in th e n o rm a l fa m ily b u d g e t o n
a m o n th ly c a sh flo w b a sis.
T h a t is c e rta in ly w h e re m o st o f u s fit
in , b u t th e re a re th o se e n tre p re n e u rs,
p ro fe ssio n a l a th le te s, o r te c h d isru p to rs
th a t b e c o m e th e tw e n ty -so m e th in g b illio n a ire s.
F o r th a t v e ry sm a ll a n d e x c lu siv e
g ro u p o f p e o p le , b u y in g th e n e w
M c L a re n , P o rsc h e o r R o lls-R o y c e is n o t
o n ly n o t a p ro b le m fin a n c ia lly, b u t re p la c in g it th e n e xt y e a r w ith so m e th in g n e w o r
d iffe re n t, b e c o m e s a p a rt o f life 's ric h ta p e stry fo r th e m .
T h e fu ll c o st o f b u y in g , a n d th e n se llin g a y a c h t ju st a fe w y e a rs la te r w o u ld b e
n a sty. T h e G S T im p a c t a lo n e c o u ld b e
sig n ific a n t. T h a t's w h e re le a sin g c o m e s
in to p la y.

w w w .c a n a d ia n y a c h t in g .c a

9
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Canadian Yachting June 2019

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