Canadian Yachting October 2021 - 40

NO NASTY SURPRISES WITH THE WEATHER TO
BOAT APP AT HAND - BY JOHN GULLICK, CPS-ECP MANAGER OF SPECIAL PROGRAMS
I often get asked questions about boating and the weather.
People want to know when it is safe to go out boating and
what to keep an eye on when they are on the water.
Canadian Power and Sail Squadrons
has a great weather course but now
the Canadian Safe Boating Council has
just released a new app that provides
local weather conditions on demand,
important safety information, trip advisory
information and much more.
The Weather To Boat app is now available
to download for free in the app
stores.
More than just weather, it provides information
to help make your boating
experience safer and more enjoyable.
Get all the key information needed in one place, including:
* Up to date marine and local weather forecasts for your
boating area
* Pre-departure checklists
* Geo-referenced marinas and boat launches
* Marine Rules of the Road
       
* A dynamic interactive trip planner with emergency contact
alerting
* Boating tips and videos
Many boaters have experienced the unpredictability
of Canadian weather conditions.
Sometimes what can start out looking like
the nicest day for boating can quickly turn
into one of the worst weather days. Unsure
whether to boat? Download the Weather To
Boat app today to help keep you safe on the
water.
Visit www.weathertoboat.ca to learn more
The Weather To Boat app is developed and promoted by the
Canadian Safe Boating Council (CSBC), a registered charity, with
support from its members, partners and Environment and Climate
Change Canada, and is funded through the Search and
Rescue New Initiatives Fund (SAR NIF), Public Safety.
INCREASING SOCIAL MEDIA PRESENCE KEY TO
OUR SUCCESS - BY SUSAN MELLOW, MARKETING CHAIR, CPS-ECP
Marketing has been making use of social media in a big way,
       
boating/yachting audiences. These messages are designed
to reach close to 250,000 boaters. Thanks to the squadrons
that participated in that initiative.
National Safe Boating Awareness Week May 22 to 28 was
supported by daily CPS-ECP trivia questions and messages on
Facebook and Twitter resulting in high engagement numbers,
new followers and close to 60,000 seeing our messages.
Our Instagram page has also seen a 20 percent reach increase
- an increase of 6.9 percent in May alone.
The Atlantic Regional Marketing Committee was busy during
the pandemic pooling squadron monies to purchase Facebook
ads to bump up visibility, educational offerings and
       
to them with good use of CPS-ECP branding.
Share The CPS-ECP Love With A Google Review
Please take a moment and write a Google review for CPS-ECP.
The number of reviews received increases our organization's
ratings in the industry as well as visibility and credibility.
40 CANADIAN YACHTING | OCTOBER 2021
1. Go to google.com
2. Search for " Canadian Power and Sail Squadrons " and
select.
3.            ing
in your search results, or under the establishment's
name in the sidebar in Google search) and click on the
button that reads " WRITE A REVIEW. "
4. Write a good review, tell us how much you love CPS-ECP
and hit post.
Your Words, Photos Are Always Welcome
CPS-ECP Communication Chair and Porthole editor Paul
Rellinger asks that you please continue to send squadron
newsletter items (with photos if possible), or anything else
of reader interest, to him at communication-chair@cps-ecp.org
or theporthole@cps-ecp.ca
Marketing comments can be sent to Susan Mellow at
natmarketingcomm-chair@cps-ecp.org 

http://www.weathertoboat.ca http://www.google.com

Canadian Yachting October 2021

Table of Contents for the Digital Edition of Canadian Yachting October 2021