2023 Q1 Spirited VA - 34

SOREL: CROWN
HEIGHTS NEGRONI
From SorelOfficial.com
▷ 2 OZ. TANQUERAY GIN
▷ ½ OZ. SOREL
▷ ½ OZ. CARPANO ANTICA
FORMULA SWEET VERMOUTH
▷ ½ OZ. CAMPARI
Add ingredients to a mixing glass
filled with ice and stir till chilled.
Strain into a glass.
within an industry that's historically
been reserved for white males, it becomes
your responsibility to pull as you climb. "
On June 1, 2021, Uncle Nearest
Sorel Liqueur, inspired by a West African
hibiscus tea, is made by Jack From
Brooklyn Distillery, opened by Jack
Summers (right) in 2012 and now
thriving.
announced a $50 million venture capital
fund to seed minority-owned spirits
businesses. That date was significant:
it marked the 100th anniversary of the
Tulsa race massacre, when a violent
white mob targeted the city's successful
African Americans, killing hundreds
of residents and destroying more than
1,250 homes and businesses.
Other Black-Owned and
Led U.S. Distilleries
Funding BIPOC Brands
One of the biggest struggles for minority
entrepreneurs is access to funding-
especially for a capital-intensive business
like distilling.
" America consists of approximately
40% people of color, but they own an
incredibly small percentage of spirit
brands, " says Lindsay Held, CEO and
co-founder of ReserveBar, a leader in
premium spirits ecommerce.
In 2020, Uncle Nearest and Jack
Daniel's announced a joint $5 million
initiative to help solve the issue of diversity
in the whiskey industry, creating a
distilling school, a leadership program
and other support.
Weaver also created the Uncle Nearest
Venture Fund to invest in minority
founded, owned and led brands, and
the Black Business Booster program to
provide additional support to promising
legacy brands.
She told Food & Wine: " When you're
an African American or a woman who
has figured out a pathway to success
Sorel Liqueur from Jack From Brooklyn,
New York. When Jack Summers
opened a distillery in 2012, it was the
first known Black-owned distillery in
the U.S. since Prohibition. Sadly, the
business ran out of money and closed in
2015. But the story doesn't begin-or
end-there.
From the start, Summers' distillery,
Jack From Brooklyn, produced Sorel
Liqueur, a salute to his heritage. The
inspiration starts with the " Red Drink, " a
centuries-old, bitter-sweet West African
hibiscus tea used to revitalize the mind,
body and soul. The tradition traveled
34 SPIRITED VIRGINIA

http://www.SorelOfficial.com

2023 Q1 Spirited VA

Table of Contents for the Digital Edition of 2023 Q1 Spirited VA

2023 Q1 Spirited VA - Cover1
2023 Q1 Spirited VA - Cover2
2023 Q1 Spirited VA - 1
2023 Q1 Spirited VA - 2
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2023 Q1 Spirited VA - Cover3
2023 Q1 Spirited VA - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2024-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-Q1-Spirited-VA
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https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
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