2023 Q1 Spirited VA - 36

Black co-owner Jomaree Pinkard has a
solid background for building a business.
He attended the McIntire School of
Commerce at the University of Virginia
and earned an MBA from the University
of Pennsylvania. He met the perfect
mentor quite by chance. He had been
playing pick-up basketball regularly with
Jack Belsito, who served as president
and CEO of Snapple Beverage Group.
Pinkard and his partners also struggled
with access to capital, without a
network of wealthy individuals to tap
in to. He also found it challenging to be
the odd man out in the industry.
" I communicate a little bit differently
than a lot of the older white males in the
industry, " he says. " Are you a visionary,
or are you an aggressive Black man,
which one is it? Those are the kinds of
challenges you have to figure out how
to surmount. "
He recognizes a benefit to the diversity
even within Hella Cocktail Co.
Co-owner Simeón is Latino, Ludwig is
white, " so we are a three-headed monster
of different cultures, which is actually
kind of a beautiful thing because we see
the world in completely different ways
all the time. It gives us a perspective
on so many things. "
Hella bitters are a picture of diversity
as well, from classic Aromatic bitters, to
ginger, citrus, orange and apple blossom,
to creative essences in Mexican chocolate,
smoked chili and eucalyptus. The
company's Bitters & Soda are non-alcoholic
and zero-sugar, delightful on
their own or used as mixers with wine
or spirits. Hella Cocktail Co. products
are non-GMO and made with whole
botanicals.
ACROSS THE TOP:
The Hella product
line includes
Bitters & Soda Dry
Aromatics, Bloody
Mary, Habanero
Margarita and
Bitters & Soda
Lemon-Lime.
LEFT: Hella
founders (L to R)
Tobin Ludwig,
Jomara Pinkard
and Eddie Simeon.
36 SPIRITED VIRGINIA
TAME IMPALA
From HellaCocktail.co
▷ 1 ½ OZ. ESPOLON REPOSADO
TEQUILA
▷ ¾ OZ. ROTHMAN & WINTER
ORCHARD PEACH LIQUEUR
▷ ½ OZ. LUSTAU CREAM
SHERRY
▷ ½ OZ. COCCHI AMERICANO
▷ 1 OZ. ORANGE JUICE,
FRESHLY SQUEEZED
▷ 1 DASH LEMON JUICE
▷ 2 DASHES HELLA CITRUS
BITTERS
▷ LEMON WHEEL FOR GARNISH
Combine ingredients into a shaker
and shake vigorously. Strain into a
highball glass over fresh ice. Serve
with a lemon wheel and a paper

http://www.HellaCocktail.co

2023 Q1 Spirited VA

Table of Contents for the Digital Edition of 2023 Q1 Spirited VA

2023 Q1 Spirited VA - Cover1
2023 Q1 Spirited VA - Cover2
2023 Q1 Spirited VA - 1
2023 Q1 Spirited VA - 2
2023 Q1 Spirited VA - 3
2023 Q1 Spirited VA - 4
2023 Q1 Spirited VA - 5
2023 Q1 Spirited VA - 6
2023 Q1 Spirited VA - 7
2023 Q1 Spirited VA - 8
2023 Q1 Spirited VA - 9
2023 Q1 Spirited VA - 10
2023 Q1 Spirited VA - 11
2023 Q1 Spirited VA - 12
2023 Q1 Spirited VA - 13
2023 Q1 Spirited VA - 14
2023 Q1 Spirited VA - 15
2023 Q1 Spirited VA - 16
2023 Q1 Spirited VA - 17
2023 Q1 Spirited VA - 18
2023 Q1 Spirited VA - 19
2023 Q1 Spirited VA - 20
2023 Q1 Spirited VA - 21
2023 Q1 Spirited VA - 22
2023 Q1 Spirited VA - 23
2023 Q1 Spirited VA - 24
2023 Q1 Spirited VA - 25
2023 Q1 Spirited VA - 26
2023 Q1 Spirited VA - 27
2023 Q1 Spirited VA - 28
2023 Q1 Spirited VA - 29
2023 Q1 Spirited VA - 30
2023 Q1 Spirited VA - 31
2023 Q1 Spirited VA - 32
2023 Q1 Spirited VA - 33
2023 Q1 Spirited VA - 34
2023 Q1 Spirited VA - 35
2023 Q1 Spirited VA - 36
2023 Q1 Spirited VA - 37
2023 Q1 Spirited VA - 38
2023 Q1 Spirited VA - 39
2023 Q1 Spirited VA - 40
2023 Q1 Spirited VA - 41
2023 Q1 Spirited VA - 42
2023 Q1 Spirited VA - 43
2023 Q1 Spirited VA - 44
2023 Q1 Spirited VA - 45
2023 Q1 Spirited VA - 46
2023 Q1 Spirited VA - 47
2023 Q1 Spirited VA - 48
2023 Q1 Spirited VA - 49
2023 Q1 Spirited VA - 50
2023 Q1 Spirited VA - 51
2023 Q1 Spirited VA - 52
2023 Q1 Spirited VA - 53
2023 Q1 Spirited VA - 54
2023 Q1 Spirited VA - 55
2023 Q1 Spirited VA - 56
2023 Q1 Spirited VA - 57
2023 Q1 Spirited VA - 58
2023 Q1 Spirited VA - 59
2023 Q1 Spirited VA - 60
2023 Q1 Spirited VA - 61
2023 Q1 Spirited VA - 62
2023 Q1 Spirited VA - 63
2023 Q1 Spirited VA - 64
2023 Q1 Spirited VA - 65
2023 Q1 Spirited VA - 66
2023 Q1 Spirited VA - 67
2023 Q1 Spirited VA - 68
2023 Q1 Spirited VA - 69
2023 Q1 Spirited VA - 70
2023 Q1 Spirited VA - 71
2023 Q1 Spirited VA - 72
2023 Q1 Spirited VA - 73
2023 Q1 Spirited VA - 74
2023 Q1 Spirited VA - 75
2023 Q1 Spirited VA - 76
2023 Q1 Spirited VA - 77
2023 Q1 Spirited VA - 78
2023 Q1 Spirited VA - 79
2023 Q1 Spirited VA - 80
2023 Q1 Spirited VA - Cover3
2023 Q1 Spirited VA - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2024-q3-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-Q1-Spirited-VA
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2023
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2023
https://www.nxtbook.com/leisuremedia360/leisure/2023-q5-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q1-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ22021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q1SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q4SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com