2023 Q1 Spirited VA - 37

44o North Vodka, Idaho. When you
learn that 44o North Vodka is made in
Idaho, it comes as no surprise that it's
potato-based-actually, among the few
potato-based vodkas on the market. In
fact, that's exactly why Ken Wyatt and
his partner, Ron Zier, chose Idaho when
they decided to produce vodka.
44o North Vodka uses 100% Idaho
potatoes and Brundage winter wheat
blended with Rocky Mountain spring
water. The brand offers flavored vodkas,
also made from natural ingredients,
including Mountain Huckleberry, Sunnyslope
Nectarine and North Rainier
Cherry.
Besides the quality of his product,
Wyatt attributes much of his success
to a heritage of hard work. " My dad is
an extremely hard-working person, and
I've spent a lot of my life just trying to
emulate his work ethic, " Wyatt says. " He
grew up on a farm in Virginia, and then
got to college through ROTC, served in
Korea, and then after Korea he just felt
like he needed to work two jobs. ... To
this day, I always kind of hold him up
as an example. "
RIGHT: 44o North Vodka's Ken Wyatt has
Virginia roots. The Idaho vodka product
line produced with partner Ron Zier
includes a variety of flavors.
SPIRITED VIRGINIA | JANUARY | FEBRUARY | MARCH 2023 37

2023 Q1 Spirited VA

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2023 Q1 Spirited VA - Cover3
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