Spirited Virginia Q2 2022 - 37

Fresh is filtered with charcoal made from
Korean bamboo, resulting in a fresher
and cleaner finish. The brand also offers
flavored soju, such as green grape and
grapefruit. Alcohol content ranges from
13% (26 proof) in the fruit varieties to
20.1% (40.2 proof) in the original.
Chum Churum
If you're looking for a softer soju,
Chum Churum is a
realtively new soju
brand and
emphasizes a
smooth mouthfeel
in its versions,
including several
fruit flavors.
Chum-Churum may be calling your name.
This youthful brand was introduced to the
market in 2006, but its lineage reaches back
to 1926, when it was known as Gyeongwol.
The name means " like the first time "
(pure) in Korean.
Chum-Churum promotes its use of
alkaline water, with small, mineral-rich
particles that contribute a smooth mouthfeel.
Base ingredients include rice and other
starches. Besides the original, you can try
Soonhari Yogurt soju and fruit flavors such
as peach, apple and strawberry.
Other soju brands in Virginia
Kum Bok Ju Charm: This brand uses a
diversity of raw ingredients such as rice,
barley, sweet potatoes and tapioca. The
distilling process uses state-of-the-art
filtering and refining methods such as palm
wood charcoal activated carbon, resulting
in a spirit that is refined, smooth and clean.
Charm also uses natural additives such as
thaumatin and erythritol as sweeteners to
enhance the spirit's refreshment.
Dae Jang Bu Soju: This premium soju
has a smooth, dry, clean taste. It's made
from premium rice that goes through three
careful stages of processing for pure taste
and secretly brewed yeasts to create a classic
aroma.
Thinking Outside the Peninsula
This easy-drinking, low-alcohol spirit assimilates
well outside of Korea, too. It
can be used in cocktails, easily replacing
vodka for little change in taste and a lower
alcohol content.
" I love how neutral its flavor is, and it
makes a great base for laying flavors with
a clean finish, " says Choi. Other possible
concoctions include:
Westernized Variations
To maintain the spirit of Korean soju,
SPIRITED VIRGINIA | APRIL | MAY | JUNE 2022 37

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Spirited Virginia Q2 2022

Table of Contents for the Digital Edition of Spirited Virginia Q2 2022

Spirited Virginia Q2 2022 - Cover1
Spirited Virginia Q2 2022 - Cover2
Spirited Virginia Q2 2022 - 1
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Spirited Virginia Q2 2022 - Cover3
Spirited Virginia Q2 2022 - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2024-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-Q1-Spirited-VA
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2023
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2023
https://www.nxtbook.com/leisuremedia360/leisure/2023-q5-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q1-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ22021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
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https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com