Spirited Virginia Q4 2022 - 51

On designated Mondays once a
month Virginia ABC highlights a new
50ml (mini) bottle. Shoppers can receive
the featured mini, or in some cases a
canned cocktail, for free by purchasing
$25 or more in spirits or wines. The
one-day promotion is while supplies
last. Each ABC store usually gets 50-60
minis for the event, so busier stores
run through their supply faster than
other stores.
To date, more than 50 products have
been featured, ranging from national
products such as Indoggo Gin to Virginia
Distillery Company's Courage and
Conviction Cuvée Single Cask. Newly
listed products tend to be featured first.
ABC's marketing team works with
vendors interested in contributing to
the program.
" Suppliers love participating because
it's an opportunity for them to get more
than 20,000 complimentary samples of
products into the hands of customers
across the state, " says Pendleton, " and
people love trying something new! "
Virginia ABC's Spirited Virginia
e-newsletter always highlights upcoming
Mini Mondays for consumers
who want to stay in the know. Sign up
at the bottom of ABC's website home
page to receive this digital publication
in your inbox.
Spirited Thursdays
Spirited Thursdays launched for the
2018 holiday season. The brainchild of
ABC's marketing team, the promotion
is an effort to increase distilled spirits'
share of the glass. With the increasing
popularity of craft beers and domestic
wines, ABC has focused its efforts on
retaining current customers.
" A canned cocktail is just as fitting
for watching Monday Night Football, "
says Pendleton, " and ready-to-drink
(premixed) cocktails are terrific before
a holiday dinner. "
For Spirited Thursdays, Virginia
ABC offers 20% off selected products
in highlighted categories, from thematic
flavors to favorite liquor categories. This
fall, you can take advantage of sales on
favorite spirits: vodka, tequila, rye, rum,
bourbon, cordials and Scotch beginning
Nov. 3. Customers are limited to three
bottles per product per day, but with
a little mix and match over a series of
Thursdays you can stock your home bar
quite nicely.
Pendleton adds, " It just goes to
show-you don't have to wait until
Friday to find reasons to celebrate. "
Doorbusters
" Doorbusters are our stock up sales, "
says Pendleton. " You'll see these sales
right before Memorial Day, Halloween,
Thanksgiving and the winter holidays.
For Halloween this year, the savings
begin on Thursday, Oct. 27 and last
through the weekend. Customers can
delightfully
welcoming
Akashi city
Hyogo
product of japan
yonezawa
family,
distillers
since 1917
@hatozakiwhisky
Imported by Marussia Beverages USA
marussiabeveragesusa.com
Please Drink Responsibly
SPIRITED VIRGINIA | OCTOBER | NOVEMBER | DECEMBER 2022 51
http://www.marussiabeveragesusa.com

Spirited Virginia Q4 2022

Table of Contents for the Digital Edition of Spirited Virginia Q4 2022

Spirited Virginia Q4 2022 - Cover1
Spirited Virginia Q4 2022 - Cover2
Spirited Virginia Q4 2022 - 1
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Spirited Virginia Q4 2022 - Cover3
Spirited Virginia Q4 2022 - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2023-q1-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
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https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q1SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q4SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com