The Roanoker January/February 2024 - 31

40 UNDER 40
ROBYN MITCHELL, 36
Chief Creative Director, Lovelight Design
Studio
" What I love most about
Roanoke is the true beauty
which lies not only in the
scenic landscapes but
in the diversity of our
community, the creativity,
the passion, the collective
spirit, the legacy and our
resiliency. "
Robyn Mitchell earned a Bachelor
of Business Administration from
Roanoke College, where she received
the Outstanding Student in Business
Information Systems Award in 2018.
She co-owns The Nalia Closet and
serves as Chief Creative Director at
Lovelight Design Studio, collaborating
with entities such as Roanoke Sister
Cities, Hidden in Plain Site Roanoke,
The Daisy Art Parade, Simply Fitness
by Diane, Farmburguesa, SERCAP and
The Humble Hustle Company. She
served as the City of Roanoke Artist
in Resident with Parks and Recreation;
is the Melrose Plaza Artist in Resident
with Goodwill Industries of the Valley;
is featured in the Melrose Avenue bus
stops; and released a travel journal
under PlusWanderer Detours. Mitchell
actively engages in community-driven
projects, supporting initiatives like the
Jr B.O.S.S. Academy, and founding
Trifecta, Inc., assisting students with
college readiness. Mitchell also serves
as Corresponding Secretary of the
Roanoke Alumnae Chapter of Delta
Sigma Theta Sorority, Inc. " Passion
is the spark that ignites change and
through my passions as a creative and
community advocate, " she says. " I aim
to serve as a catalyst to bringing about
the positive change I wish to see in
our community. "
* Star in the Star City by Mayor
Sherman Lea
* UBU Honoree for Community
Service in 2019
* UPL 2020 Honoree for Community
Service
* Black Girls Really Rock 2022
Award Recipient, Roanoke
Chapter of the Continental
Societies
CARRIE MURAWSKI, 32
Assistant Professor of Communication
Studies, Roanoke College
" I love Roanoke's emphasis
on the arts, inclusion and
the landscape of the Blue
Ridge Mountains. Roanoke
is the perfect blend of city
and nature, energy and
serenity. "
Carrie Murawski holds a Ph.D. in
Communication from Texas A&M
University. She boasts multiple peerreviewed
publications and has presented
extensively at national conferences,
earning the esteemed
Scholar-Activist Award from the
National Communication Association.
Murawski founded the Virginia
Conference on Race (VCR) and contributes
her artistic flair as the choreographer
for RC productions. She
is an active member of the National
Communication Association, the
Rhetoric Society of America and the
Southern States Communication
Association; co-coordinator of RC's
interdisciplinary Gender & Women's
Studies Concentration; and faculty
advisor of the RC chapter of Lambda
Pi Eta, the national honor society for
Communication Studies students. " I
am passionate about making our communities
more equitable and mentorship.
I reimagine (and ask others to do
the same) what the world around us
could look like outside of oppressive
structures that foster and reproduce
inequality, " Murawski says. " I see my
role in the Roanoke community as fostering
conversations so that community
members can reimagine the goals
of where we live and how we relate to
others in communal spaces. "
* Recipient of the Murray and
Celeste Fasken Distinguished
Graduate Teaching Award,
Texas A&M University
* Keynote speaker at 2022 VDOT
Unity Day
* Winner of Top Panel or Paper
Awards at national conferences
* Earned a pathways grant for
service-learning projects with
1st-year students at Roanoke
College
JULIANNE NAFF, 38
Senior Vice President and Regional
Manager, West (TCV Trust & Wealth
Management)
" I see our area as the
optimal blend of city and
country life where you
can raise a family, build
your career and unplug
with the beautiful Blue
Ridge Mountains as your
backdrop! "
As the Senior Vice President and
Regional Manager at TCV Trust &
Wealth Management, Julianne Naff
is the youngest female to lead within
the company. Holding a Bachelor of
Science in Psychology from Virginia
Tech and a Juris Doctor from The
Charleston School of Law, Naff is
currently pursuing a CFP designation
through The University of Virginia.
Naff's achievements are recognized
by Super Lawyers, naming her a Rising
Star consecutively in 2021 and 2022.
Naff participates in philanthropic initiatives
like CHIP's Breakfast with
Santa and fundraising events benefiting
Carilion Children's Hospital.
She is a member of the Community
Foundation Serving Western Virginia
and also serves on its Board of
Governors. " While many of my efforts
and involvement are through professional
opportunities, I think it's just as
important to share my passion with
my children so that they will adopt the
same sentiment, " she says. " I want to
show them how their efforts to support
our community and its residents
can have a lasting impact. Building
passion in the next generation is critical
for a community to see continued
success and growth. "
* Alumni of Leadership Roanoke
Valley
* Published in Virginia Lawyers
Weekly
* Member of the Roanoke Valley
Estate Planning Council
* Member of the Virginia State Bar
* Taught multiple Continuing
Education courses
KATHERYN PASCAL, 33
Owner, Farmburguesa / Co-Founder,
Spotless Cleaning / Pascal Strategies,
LLC
" Our community is this
beautiful mix of people
from all walks of life. Oh,
and let's not forget the
convenience - we hardly
ever deal with heavy traffic,
so I can be anywhere I
need in just 15 minutes! "
In addition to her multiple businesses,
including award-winning
restaurant Farmburguesa, Katheryn
Pascal's commitment to community
service resonates through board
memberships in Latinas Network,
Nuestro Comercio Latino (NCL), The
Spot on Kirk and Vinton Chamber
of Commerce. Pascal also contributes
as a Roanoke Regional SBDC
Hispanic business advisor. She volunteers
for Roanoke Area Ministries,
Feeding America Southwest Virginia,
Goodwill Industries and actively advocates
for the Hispanic/Latino community.
Pascal fundraises for causes like
Family Service of Roanoke Valley and
the Susan G. Komen/Virginia Breast
Cancer Foundation. Her instructional
roles include being a Food
Safety Instructor in Spanish, Roanoke
Regional SBDC Hispanic Business
Advisor, and SerCap - Entrepreneurial
Mindset Facilitator. " In a world that
can sometimes seem overwhelming,
I constantly remind myself that
we can create a positive impact by
taking action from where we are, "
Pascal says. " I believe that through
our actions, we discover those small
doses of happiness and hope. Our collaborative
efforts will undoubtedly
contribute to a brighter future for the
leaders of tomorrow. "
* Faith formation instructor at Lady
of Nazareth Church
* Segura advocate for Roanoke
Catholic School
TheRoanoker.com
January/february 2024 31
COURTESY OF ROBYN MITCHELL / COURTESY OF CARRIE MURAWSKI / COURTESY OF JULIANNE NAFF / COURTESY OF KATHERYN PASCAL
http://www.TheRoanoker.com

The Roanoker January/February 2024

Table of Contents for the Digital Edition of The Roanoker January/February 2024

The Roanoker January/February 2024 - Cover1
The Roanoker January/February 2024 - Cover2
The Roanoker January/February 2024 - 3
The Roanoker January/February 2024 - 4
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The Roanoker January/February 2024 - VBR1
The Roanoker January/February 2024 - VBR2
The Roanoker January/February 2024 - VBR3
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The Roanoker January/February 2024 - VBR19
The Roanoker January/February 2024 - VBR20
The Roanoker January/February 2024 - VBR21
The Roanoker January/February 2024 - VBR22
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The Roanoker January/February 2024 - VBR31
The Roanoker January/February 2024 - VBR32
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The Roanoker January/February 2024 - VBR38
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The Roanoker January/February 2024 - VBR40
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The Roanoker January/February 2024 - VBR62
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The Roanoker January/February 2024 - VBR73
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The Roanoker January/February 2024 - VBR80
The Roanoker January/February 2024 - VBR81
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The Roanoker January/February 2024 - VBR86
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The Roanoker January/February 2024 - VBR89
The Roanoker January/February 2024 - VBR90
The Roanoker January/February 2024 - VBR91
The Roanoker January/February 2024 - VBR92
The Roanoker January/February 2024 - Cover3
The Roanoker January/February 2024 - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/rkr-jan-feb-2025-with-vbrl
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-nov-dec-2024
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-sept-oct-2024
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-july-august-2024
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-may-june-2024-updated
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-march-april-2024
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-january-february-2024
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-november-december-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-sept-october-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-july-august-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-may-june-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-march-april-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-january-february-2023
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-november-december-2022-2
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-september-october-2022
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-july-august-2022
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-may-june-2022
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-march-april-2022
https://www.nxtbook.com/leisuremedia360/leisure/the-roanoker-january-february-2022
https://www.nxtbook.com/leisuremedia360/leisure/RKRND21
https://www.nxtbook.com/nxtbooks/leisure/RKRSO21
https://www.nxtbook.com/nxtbooks/leisure/TheRoanokerJA2021
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20210506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20210304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20210102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_2020_1112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20200102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20191112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20190102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20181112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20180102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20171112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170910
https://www.nxtbook.com/nxtbooks/leisure/TheRoanoker_JulyAugust2017
https://www.nxtbook.com/nxtbooks/leisure/TheRoanoker_MayJune2017
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20170102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20161112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20160102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20151112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150304
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20150102
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20141112
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140910
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140708
https://www.nxtbook.com/nxtbooks/leisure/roanoker_20140506
https://www.nxtbook.com/nxtbooks/leisure/roanoker_201403
https://www.nxtbook.com/nxtbooks/leisure/roanoker_201402
https://www.nxtbookmedia.com