The Roanoker November/December 2022 - 37

financial
Glean knowledge from
other entrepreneurs-
ideally before you launch.
Beth Boyd Bell knows a thing or two about the power of
a strong business network. As former executive director
of the Salem-Roanoke County Chamber of Commerce,
president of FemCity Roanoke and publisher at Macaroni
Kid Roanoke, she's helped scores of businesses connect.
And those connections can be great resources - sometimes
before you even get started.
" Interview others in businesses similar to yours and ask
them what they wish they had known, " she recommends.
" What do they spend most of their time doing? What
do they wish they didn't have to spend time on? Is this
something you want? "
Speaks leveraged peer knowledge when she was considering
a 60-second TV commercial - something several
marketing representatives had discouraged. So she
found a local dentist who had invested in commercials
of a similar length. " I went to his office and said, 'What
works for you?' " Speaks explains. His advice convinced
her to give it a go, " and it's been fabulous, " she says. " It's
increased my business by about 15%. "
TheRoanoker.com
When the going gets tough,
focus on your 'Why.'
Owning a business can be stressful ... but still, the
rewards can be unmatched. Every entrepreneur we interviewed
pointed to the sense of fulfillment that working
for yourself can spark.
" Our kids are our 'Why,' " says Poff. " Working for
ourselves gives us the freedom to be there when they
need us. "
For Speaks, her connections to the community - and
her ability to leverage those connections for good - is
what gives her work a sense of meaning.
" I like the shop. I like it. But I love that I have a platform
or stage to do community-service, " she says. " That's
what keeps me going. "
And on the most difficult days, it can be helpful to
look back and see how far you've come.
" Even on the days that are tough, I know that this
is the business and the opportunity that I was seeking
back when we were thinking about starting a family, "
Pascal says. " We were young; we were college dropouts,
and we thought we had all odds against us. But here
we are pushing through ... And that's what keeps me
going. " I
NOVEMBER/DECEMBER 2022
37
Carrie Poff (center), owner of
Brown Hound Tree Service,
admits that entrepreneurship
can be a challenge: " We thought
about throwing in the towel so
many times when things got
rough ... The struggle is real, but
the rewards are great! "
STELLA NOVA PHOTOGRAPHY
http://www.TheRoanoker.com

The Roanoker November/December 2022

Table of Contents for the Digital Edition of The Roanoker November/December 2022

The Roanoker November/December 2022 - Cover1
The Roanoker November/December 2022 - Cover2
The Roanoker November/December 2022 - 3
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The Roanoker November/December 2022 - Dining1
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The Roanoker November/December 2022 - Cover3
The Roanoker November/December 2022 - Cover4
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