produits de la mer - n°200 - Avril-mai 2020 - 91

1_ Applications
It is a scene which has become familiar
in the aisles of hypermarkets. Consumers
pull out their smartphone to scan the reference they are considering buying. Yuka,
which rates food products according to
their nutritional quality, is the best known
application. Created in 2016, it has been
downloaded more than 12 million times.
The scores are based 60% on the NutriScore (a method developed by Santé
Publique France), 30% on the presence
of additives which are considered dangerous and 10% on whether the prod-

uct is organic or not. The Intermarché
chain store is currently reformulating more
than 900 recipes according to Yuka's data.
Some applications are socially-aware like
BuyOrNot (I-boycott association), which
takes into account the Nutri-Score but also
the social impact of the scanned product:
environmental or social "scandals" linked
with a brand. It also suggests alternative
purchases to poorly rated products. More
recently, other applications were launched
such as "What's this product?!" (by the
designers of "Who's the boss?!"), an application allowing the consumer to make a
personalised and multi-criteria choice, or

%
of households state
that price is the
most important
criterion for
choosing a product.
74% say they are
willing to pay more
for quality products.

L.F.

Lionel Flageul

Dossier ❘ GMS

an application signed by the magazine
60 millions de consommateurs

2_ Blockchain
It is a free and highly secure database,
synonymous with greater transparency for
the consumer. As a reminder, the blockchain was invented in 2009 to facilitate the
use of crypto-currencies, such as Bitcoin.
This innovation in terms of data storage,
validation, authorization and transmission
then evolved. It now enables a host of digital resources to be stored and sent securely.
According to a report published in January
2020 by the LinkedIN site, "knowing,

***

« Fin du monde versus fin du mois »
"End of the world versus end of the month"
41%

Le prix est le critère
le plus important
pour choisir un produit.
Price is the most
important criterion
for choosing a product.

74%

Je suis prêt(e) à
payer plus pour des
produits de qualité.
I am willing to pay more
for quality products.
.

La qualité supplante encore de loin le critère prix.
Quality still outweighs price by far.

ne partie des Français se soucient de la « fin du monde » : ils sont très concernés
par l'environnement, la pollution, le bio, le local, etc. Mais 11 % des consommateurs (2 points de plus qu'il y a 4 ans) se préoccupent avant tout de la « fin du mois ».
Toute la difficulté est de séduire à la fois une clientèle à la recherche de prix et promotions, et une clientèle pour qui le « bien manger » est la priorité. »

ome French people worry about the "end of the world": they are indeed concerned
about the environment, pollution, interested in organic food, local production, etc.
But 11% of consumers (2 percentage points more than 4 years ago) are mainly concerned about the "end of the month". The challenge is to attract customers looking
for low prices and promotions, and customers for whom "eating well" is a priority."
Franck Gardillou, Kantar

PRODUITS DE LA MER N°200 AVRIL-MAI 2020

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produits de la mer - n°200 - Avril-mai 2020

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