Start - Business Model performant, Business Plan convaincant - 1re - 102

La façon la plus simple de commencer consiste donc à vous procurer une
présentation synthétique du marché sur lequel vous allez opérer. Cela vous
permettra de découvrir les grandes tendances, d'en connaître les chiffres clés
et le nombre d'opérateurs, de savoir si l'offre est en phase avec la demande
ou si, au contraire, la demande est supérieure à l'offre (ce qui constitue une
opportunité pour votre projet) ou l'inverse (ce qui constitue un risque !).
Les guides sectoriels proposés par l'Agence France Entrepreneur, par
exemple, sont très bien faits et peuvent vous permettre de vous faire un premier avis sur le marché sur lequel vous allez opérer. Les chiffres clés de la
profession seront utiles pour réaliser votre prévisionnel financier et vous
pourrez aussi connaître les conditions d'installation dans votre secteur (obligation de suivre un stage pour certaines professions, déclarations d'activité
pour les professionnels de la formation...).
Les études comme celles de l'AFE sont peu chères et très bien documentées.
Elles incluent aussi des liens vers d'autres sites de référence pour pousser
votre analyse sur des sujets précis.
Si vous ne trouvez pas tout ce que vous souhaitez dans cette étude ou dans
les liens qu'elle propose, voici quelques endroits où vous pourrez approfondir
vos recherches :
* sur Internet : le niveau de données produites chaque jour explose et
Internet est une base de données géante où vous pourrez trouver énormément d'informations utiles à une condition : toujours vérifier la qualité de votre source et les éléments clés que vous aurez obtenu ;
* dans les études sectorielles : ces études regorgent d'informations
extrêmement précises sur votre futur secteur d'activité mais elles sont
aussi très chères.
Pour les parisiens, la Bibliothèque Nationale de France, à travers son
département Prisme, donne accès à ses abonnés (en échange d'une
somme modique voir même gratuitement pour les demandeurs d'emploi) à ces études. Notez néanmoins que vous ne pourrez pas copier ou
emporter ces études avec vous ;

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