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Trois exemples de business model
Pour illustrer la multiplicité des business models, je vous propose de découvrir trois exemples qui vont au-delà des modèles classiques du client/utilisateur qui paye un prix de marché pour acquérir un produit ou un service.

,,Le

modèle Internet basé sur la gratuité

Internet s'est construit sur le principe de la gratuité pour les utilisateurs. Ils
peuvent y consulter des articles de presse, y voir des vidéos et accéder gratuitement à de nombreux services.
De nombreux acteurs du web ont donc été confrontés à une difficulté : leurs
utilisateurs n'étaient pas prêts à payer pour pouvoir utiliser leur service. Ils
ont dû mettre en place des modèles alternatifs avec un service principal offert
à leurs utilisateurs.
Leur produit n'est plus leur plateforme mais leur audience qu'ils monétisent
auprès de clients prêts à payer pour y avoir accès.
C'est notamment le cas de Facebook qui a développé une plateforme totalement gratuite pour ses utilisateurs. L'actif principal de Facebook n'est pas sa
plateforme mais l'immense communauté d'utilisateurs qu'il a réussi à fédérer au fil du temps. Cette communauté lui permet d'attirer des annonceurs
qui payent Facebook pour diffuser du contenu auprès de clients lorsqu'ils surfent sur la plateforme.
Ce modèle repose sur la puissance de la communauté. Il est très gourmand en
capitaux à la création de l'entreprise car il n'y a pas de monétisation possible
avant d'avoir suffisamment d'utilisateurs pour intéresser les annonceurs.
C'est donc un business model particulièrement risqué pour une jeune entreprise. Si c'est le business model que vous visez à terme et que vous avez peu
de fonds, il vaut mieux envisager un business model de départ un peu différent de façon à commencer à gagner de l'argent avant que votre communauté
n'atteigne une taille suffisante pour pouvoir être monnayée.

Les clés d'un business model performant

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