Start - Business Model performant, Business Plan convaincant - 1re - 149

Quelles sont les grandes actions qui vont vous permettre de réaliser le lancement de votre entreprise ? Décomposer votre grand objectif en sous-objectifs
et identifiez des façons de mesurer vos progrès et de valider si vos sous-objectifs sont atteints en cours de route. Cela vous permettra de mesurer vos
progrès au fil de l'eau.
L'exercice de la création d'entreprise peut être extrêmement frustrant et il
y a des phases où vous risquez d'avoir l'impression que rien n'avance. Avoir
des sous-objectifs mesurables vous permettra de vous rendre compte de vos
progrès.

Modèle de plan d'action stratégique sur la partie lancement
MOIS
S1

1
S2

MOIS 2
S3

S4

S5

ÉTUDE DE
MARCHÉ

BETA
TESTS

S6

S7

MOIS 3
S8

S9

S10

S11

S12

L
A
N
C
E
M
E
N
T

Le plan d'action marketing et commercial
Votre business plan doit aussi inclure la présentation de votre plan marketing
et commercial : les actions qui vont vous permettre de trouver vos premiers
clients (et les suivants).
Pour réaliser ce dernier, commencer par faire le point sur tous les types d'actions qui pourraient vous permettre de trouver des clients. Si vous visez une
clientèle d'entreprises, cela peut être : faire de la prospection téléphonique,

Les plans d'action : construire votre stratégie

149



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