Start - Business Model performant, Business Plan convaincant - 1re - 155

L'esthétique pour votre business plan est un élément essentiel. N'hésitez pas
à alterner explications textes, illustrations et graphiques et à mettre des couleurs pour attirer et retenir l'attention de votre lecteur. Vous pouvez aussi y
présenter les idées clés en quelques mots, faire apparaître les mots importants en gras, proposer des photos, des images et cela, même si votre projet est très sérieux. Si vous choisissez de présenter votre business plan sur
PowerPoint, essayez de vous limiter à une idée clé par slide pour renforcer la
clarté de votre message.
Si vous n'êtes pas très doué pour faire de jolies présentations, vous pouvez
faire appel à une agence de communication qui s'en chargera pour quelques
centaines d'euros.
Une fois que vous avez défini le support et le format de votre business plan (ou
que l'on vous l'a imposé, ce qui est aussi une possibilité), vous pouvez rentrer
dans le vif du sujet : la rédaction.
Je vous propose de décliner la rédaction des différentes parties selon le premier objectif qu'elles vont servir : se projeter (pour les parties au cœur de
votre business plan, celles que vous allez devoir réaliser que vous ayez besoin
de partenaires externes ou pas) et convaincre (pour les parties qui vont surtout servir à décider vos financeurs et partenaires de vous suivre dans cette
aventure).

Les indispensables du business plan
pour vous
Que vous ayez besoin de vous appuyer sur des partenaires externes auxquels
vous présenterez votre business plan ou non, il y a des éléments indispensables pour structurer votre projet d'entreprise. Ce sont :
* la présentation du projet ;
* votre étude de marché ;
* votre prévisionnel financier ;
* votre planning stratégique et commercial.
Rédiger votre business plan étape par étape

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