Start - Business Model performant, Business Plan convaincant - 1re - 157

Quoi : En quoi consiste votre projet ?
Qui : Qui sont les acteurs de votre projet (fondateur de l'entreprise, employés,
clients, fournisseurs...) ?
Où : Où va se situer votre entreprise et quelle zone géographique va-t-elle
desservir ?
Quand : À partir de quand ?
Comment : Quels sont les éléments clés de votre business model ?
Combien : Quels sont les grands objectifs financiers de votre entreprise ?
Pourquoi : Quelle est votre mission ?
Les réponses à ces questions vont vous permettre d'amorcer la rédaction de
cette partie de votre business plan.
Outre le travail de clarification de l'offre, cette partie doit permettre à votre
lecteur de découvrir et de comprendre votre activité pour lui donner envie de
vous suivre dans l'aventure. N'hésitez pas à y inclure des photos de vos produits, de votre lieu de vente ou de tout ce qui pourrait lui permettre de s'imaginer déjà à vos côtés. Bien sûr, cela sera plus facile si vous proposez des
produits physiques ou si vous présentez un lieu de vente que si vous proposez
des prestations financières (mon cas !).
En ce qui concerne le texte de votre présentation, il est important qu'il
reprenne notamment :

,,L'histoire

de l'entreprise

Les experts du monde du financement que j'ai rencontrés lors la préparation
de cet ouvrage ont souvent évoqué l'aspect subjectif de la décision d'investissement. Si le business plan est un outil qui doit montrer le potentiel d'un
projet, sa viabilité et qui doit donc s'appuyer sur des éléments qui vont pouvoir
rassurer votre financeur, le lecteur de votre business plan reste aussi une
personne humaine.

Rédiger votre business plan étape par étape

157



Start - Business Model performant, Business Plan convaincant - 1re

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