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,,L'executive

summary

Une fois que vous avez rédigé l'ensemble de votre business plan, vous pouvez
vous attaquer à la rédaction de sa toute première page : l'executive summary.
L'executive summary est le résumé de votre business plan. Il est très important
d'en soigner la présentation et le contenu car c'est la première page qui sera
lue dans votre business plan (et, dans certains cas défavorables, cela sera la
seule).
Votre executive summary doit reprendre les éléments clés de votre business
plan sur une page :
* le nom de votre entreprise ;
* la présentation de votre activité ;
* le problème que votre produit va résoudre (ou l'opportunité qui se présente à vous) ;
* la façon dont votre produit va le résoudre ;
* votre business model ;
* les perspectives du marché auquel vous vous adressez ;
* la concurrence ;
* votre clientèle cible ;
* les éléments financiers clés qui ressortent de votre business plan.
L'objectif de cet executive summary est de donner envie à votre lecteur d'en
savoir plus. Évitez absolument les détails qui pourraient l'amener à se questionner sur le bien-fondé de votre projet ou à interrompre sa lecture (les
termes techniques et le langage « métier » sont à proscrire).
Certains modèles d'executive summary sont construits sur deux colonnes.Une
colonne qui présente les caractéristiques clés du projet (nom de l'entreprise,
montant des capitaux recherchés, utilisation prévisionnelle des fonds, présentation du fondateur ou de l'équipe fondatrice et des conseillers de l'entreprise). La deuxième colonne est consacré à la synthèse du business plan

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