Start - Business Model performant, Business Plan convaincant - 1re - 169

(pitch du produit, grandes lignes de l'étude de marché et principales données
financières du business plan).
Je trouve ce type de présentation plus complète et plus agréable à l'œil que
les présentations sur une seule colonne.

Modèles de business plan
Si vous avez besoin d'inspiration pour rédiger votre business plan, je vous en
propose deux modèles sous forme de plans puis un business plan davantage
détaillé. Cette dernière proposition pourra vous servir si vos interlocuteurs
ne vous donnent pas de trame préremplie à leur retourner. Utilisez-les mais,
surtout, adaptez-les à votre entreprise, à vos besoins et aux attentes de vos
interlocuteurs.

Modèle classique de business plan
Executive summary
I. Présentation du/des porteur(s) de projet (parcours et formation)
II. Présentation du projet
II.1. Genèse du projet
II.2. Présentation détaillée du projet
III. Étude de marché
III.1. Le marché
III.2. La demande
III.3. L'offre
III.4. L'environnement réglementaire
III.5. Synthèse - Analyse SWOT
IV. Stratégie marketing et commerciale

Rédiger votre business plan étape par étape

169



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