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V. Modèle économique et financier
V.1. Plan de financement
V.2. Compte de résultat prévisionnel
V.3. Prévisions de trésorerie
VI. Plan d'action et planning stratégique
VII. Conclusion

Modèle de la société SmartCard
(Ce business plan a permis aux porteurs de projet de gagner le 2e prix d'un
concours régional !)
Ce modèle est différent du premier (très classique) car il a été réalisé
sous la forme de slides. La structure du business plan est moins marquée
que dans le premier modèle mais il respectait les conditions fixées par la
région puisqu'il a permis à ses fondateurs de gagner un prix de plusieurs
milliers d'euros.
SmartCard, c'est : un concept / Présentation des caractéristiques principales du produit
SmartCard, c'est : des rencontres / Présentation des rencontres qui ont
amené les fondateurs à imaginer le concept
Fonctionnement / Représentation schématique du fonctionnement de
l'application
Définition de l'offre / Analyse des résultats du questionnaire d'étude de
marché
Analyse SWOT
Business model / Revue détaillé du Business Model Canva
Prévisionnel financier
Plan de déploiement stratégique / Toutes les étapes préalables au lancement de l'application

170



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