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Conclusion
Une fois que vous avez finalisé votre business plan, que vous l'avez remis à
vos partenaires (le cas échéant) et que vous avez obtenu vos financements,
vous allez pouvoir pousser un grand soupir de soulagement ! Vous avez fait
la première étape de votre création d'entreprise et vous allez pouvoir rentrer
dans le concret et donner vie à votre projet.
Votre business plan a dépeint une image de ce que pourrait être votre entreprise, mais ça n'est pas ce qu'elle va être. Votre entreprise est vivante, elle va
évoluer avec vous, vos clients et les opportunités et obstacles que vous allez
rencontrer au quotidien.
Ne faites pas de votre business plan un élément du passé dès que sa rédaction
est terminée. Au contraire, faites en votre « livre de chevet » professionnel et
continuez à le faire vivre au fil du temps. Les entrepreneurs déjà en activité
manquent souvent de temps pour sortir de l'opérationnel et du quotidien pour
faire le point sur leur stratégie. Les éléments qui sont contenus dans votre
business plan vont vous permettre de suivre le déploiement de votre stratégie de développement. Vous allez pouvoir vous assurer que vous êtes bien en
phase avec vos prévisions et, si ça n'est pas le cas, analyser pourquoi.
Je recommande toujours à mes clients de prendre un temps chaque semaine
pour faire le point sur leur entreprise et voir comment ce qui s'est passé les
rapproche de leurs objectifs stratégiques. Il n'y a pas besoin d'y consacrer
beaucoup de temps. Dans la plupart des cas, 15 minutes peuvent suffire.
À condition d'avoir les bons outils ! Et ces outils sont justement dans votre
business plan.
Votre business plan pourra jouer le rôle d'un GPS vous rappelant la voie que
vous aviez choisie initialement (votre vision) et vous permettant d'anticiper
l'impact réel des raccourcis que vous pensez emprunter.

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