Start - Business Model performant, Business Plan convaincant - 1re - 26

Savoir écouter son intuition est-il une garantie de succès ?
Non mais c'est un bon point de départ. Je constate que la plupart de mes
clientes savent écouter leur intuition et définir leur vision. Les difficultés
peuvent se dresser en cours de chemin lorsqu'il s'agit de donner vie à sa
vision car souvent le mental s'en mêle et peut donner lieu à toutes sortes
de complications...

Vision ou mission ?
Au cours de votre parcours, vous allez sûrement aussi beaucoup
entendre parler de votre mission d'entreprise. Votre mission est votre
moteur : ce qui va vous motiver pour vous lever le matin et qui va aussi
donner envie à vos clients de faire appel à vos services.
Elle se rapproche plus en cela de la proposition de valeur dont nous
parlerons plus loin.
Si elle diffère de la vision qui est votre cap, la mission est aussi très
importante pour votre projet d'entreprise. Ces deux notions sont complémentaires et font partie des fondations sur lesquelles doit être
construite votre entreprise.
Par exemple, vous créez une entreprise de conseil en marketing digital et vous souhaitez la développer. En faire un acteur majeur de son
domaine en France et dans toute l'Europe : c'est votre vision. Permettre
aux TPE/ PME d'assurer leur transition digitale : c'est votre mission.

26



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