Start - Business Model performant, Business Plan convaincant - 1re - 28

Exemple
Vous avez créé une entreprise dans le domaine des services aux personnes âgées. Vous voyez que votre entreprise a du potentiel, vous avez
quelques résultats mais vous n'avez pas encore tous le succès que vous
souhaiteriez avoir car votre entreprise n'est pas encore suffisamment
visible et connue sur son marché.
Pour compenser ces résultats insuffisants, vous décidez de développer
une autre activité qui vous paraît beaucoup plus facile à développer et
rémunératrice.

C'est un cas que je vois très fréquemment chez les chefs d'entreprise que je
rencontre. Si les projets paraissent toujours simples en apparence, ils le sont
rarement une fois que l'on commence à s'y intéresser de près.
Résultat, le dirigeant n'a le temps de se consacrer vraiment ni à l'un ni à
l'autre et rien ne décolle.

Avant de vous lancer dans un nouveau
projet, demandez-vous toujours si ce
projet vous rapproche de votre vision
ou s'il vous en éloigne !

Le temps consacré à une nouvelle
activité, c'est du temps en moins à
consacrer à votre offre principale.

Interview de Catherine Verneuil :
vision et développement opportuniste
J'ai eu la chance d'animer à plusieurs reprises des ateliers sur le thème
de la vision avec Catherine Verneuil. Business Coach spécialisée en gouvernance et stratégie, elle accompagne des dirigeants de startups et de
PME dans le développement de leur entreprise.
Souvent, au cours de nos sessions, Catherine a évoqué le concept de
« développement opportuniste » et expliqué comment il s'oppose à une
approche basée sur la vision.
...

28



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