Start - Business Model performant, Business Plan convaincant - 1re - 46

La création d'un tel questionnaire peut aussi être une bonne technique pour
identifier les 10 personnes que vous voudrez interroger au cours d'un entretien qualitatif.
Ces premiers retours vont vous permettre de mieux comprendre vos clients
et leurs besoins mais aussi d'affiner votre persona et votre proposition de
valeur. Qu'est-ce qui est essentiel pour les personnes qui vont faire appel à
vous ? Qu'est-ce qui l'est moins ? Comment rapprocher votre vision et votre
offre du besoin qu'ils expriment ?
MISE EN PRATIQUE
Plan d'action pour obtenir des retours de clients potentiels

1 Nombre de clients dont j'aurais besoin pour assurer la viabilité de mon
projet : ...............................................................................................................

2 Nombre de réponses nécessaires pour réaliser mon étude de marché : .......
...........................................................................................................................

3 Liste des personnes que je connais qui sont susceptibles d'être dans ma
cible : ................................................................................................................

4 Liste

des personnes susceptibles de me mettre en relation avec des
personnes qui sont dans ma cible :..................................................................

5 Nombre de personnes que je pourrais interroger en m'appuyant sur mon
premier réseau (nombre de personnes listées en 3 + nombre de contacts que
vous estimez pouvoir obtenir de vos relations en 4) : ..........................................

6 Ce nombre est-il suffisant pour réaliser mon étude de marché ?
* Oui
* Non

7 Si non, quelle est la meilleure stratégie pour atteindre le nombre de répondants nécessaires ?
* Réaliser des entretiens
* Administrer un questionnaire (idéal si besoin de beaucoup de retours)

46

...



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