Start - Business Model performant, Business Plan convaincant - 1re - 47

8 Où puis-je trouver plus de personne à interroger ? Quels sont les endroits
où ma clientèle cible va se documenter sur sa problématique ?
* En ligne (forum, groupe Facebook...)
* Dans des salons professionnels (précisez lesquels)
* Dans des évènements réseaux

9 Quels sont les endroits où elle passe régulièrement et où je pourrais lui
administrer mon questionnaire ?
* Le métro
* Les sorties d'école
* À son bureau
* Sur les réseaux sociaux

,,Réaliser

un questionnaire d'étude de marché

Il n'y a pas de format spécifique pour un questionnaire. Ce qui compte, c'est
qu'il vous permette d'avancer dans votre réflexion et de valider qu'il y a un
marché pour votre produit. Néanmoins, il y a des questions incontournables
à prévoir :
* des questions pour savoir qui est le répondant : H/F, classe d'âge, catégorie socioprofessionnelle, informations liées à l'entreprise si vous êtes
sur une activité B2B.
Ces questions fermées vont vous permettre de valider que le répondant
est bien dans votre cible et, si votre cible a encore besoin d'être affinée, de mieux la connaître. Cela vous sera utile lorsque vous allez définir
votre stratégie de lancement ;
* des questions fermées et des questions ouvertes : il est important que
vous laissiez la personne qui vous répond vous parler de ses problèmes
avec ses propres mots.
Cela vous donnera des informations utiles au moment de construire
votre campagne de communication.

Les clients : clés de votre succès

47



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