Start - Business Model performant, Business Plan convaincant - 1re - 49

fonctionnalités supplémentaires en payant. C'est le cas notamment de plateformes comme Eval&Go ou SurveyMonkey.
Si votre entreprise n'a pas vocation à administrer des questionnaires de façon
régulière, l'outil de Google (Google Forms) peut être amplement suffisant. Une
fois que vous avez choisi votre outil, vous pouvez créer votre questionnaire.
Une fois que votre questionnaire est prêt, vous pouvez le diffuser par email
auprès de personnes que vous aurez préalablement identifiées comme étant
dans votre cible (ou à vos amis et contacts en leur demandant de le transférer
à des personnes qui sont dans votre cible) ou bien le partager sur les réseaux
sociaux.
N'hésitez pas à le partager dans des groupes de personnes qui sont dans
votre cible ou encore dans des groupes d'entrepreneurs (si votre produit est
susceptible de les intéresser, que ce soit à titre professionnel ou personnel).
Les entrepreneurs ayant déjà eu à faire circuler des questionnaires savent le
travail et l'énergie que cela requiert. Ils répondront plus facilement à votre
demande.

,,Sous-traiter

l'administration de son questionnaire
d'étude de marché

Enfin, si vous ne souhaitez pas réaliser vous-même votre questionnaire, vous
pouvez le faire réaliser pour vous ou en acheter un déjà fait.
Il existe des sociétés comme Créatest qui réalisent des études de marché. Il
faut compter un budget important si vous faites réaliser la vôtre mais vous
pouvez aussi racheter une étude réalisée pour le compte d'un autre porteur
de projet/entreprise à moindre coût (bien sûr, vous n'aurez aucune information de nature à identifier de façon précise le projet en question).
Une fois que vous avez réalisé votre questionnaire, ou si l'administration d'un
tel questionnaire n'est pas appropriée dans votre secteur, vous pouvez passer à l'étape suivante qui consiste à aller interviewer vos clients potentiels !
L'étape des interviews est une étape indispensable de votre étude de marché.

Les clients : clés de votre succès

49



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