Start - Business Model performant, Business Plan convaincant - 1re - 5

Introduction
Dans l'esprit de nombreux jeunes entrepreneurs, business plan et business
model sont deux notions qui se mélangent un peu. Ce sont des expressions
anglophones qui incluent toutes les deux le mot business mais qui recouvrent
deux concepts très différents.
Le business plan est concret alors que le business model est assez abstrait.
Le business plan est le document qui définit votre projet d'entreprise et qui
explique la façon dont vous allez vous y prendre pour lui donner vie. Il permet
d'expliquer qui vous êtes, ce que vous voulez faire et comment vous allez le
faire. Il est destiné à des financeurs, des investisseurs et aussi à la première
personne intéressée par la réussite de votre entreprise : VOUS !
Le business model est quant à lui un concept. Que vous choisissiez de le
mettre par écrit ou non, votre entreprise aura un business model. Le fait de
l'analyser et de prendre du recul par rapport à ce dernier vous donnera néanmoins un avantage : celui d'avoir un business model plus réfléchi, plus structuré et donc plus pertinent.
Il y a parfois confusion entre le business model de l'entreprise et la façon dont
elle réalise son chiffre d'affaires.
En pratique, la notion de business model est beaucoup plus large que celle
de chiffre d'affaires : elle prend en compte les revenus mais aussi les coûts
qui leur sont associés.
S'intéresser au business model revient donc à s'intéresser au mode de fonctionnement de l'entreprise dans son intégralité.
Construire son business model, c'est se demander qui seront les clients de
l'entreprise, comment elle va les servir mais aussi comment elle va les attirer et qui seront les fournisseurs sur lesquels elle va pouvoir s'appuyer pour
pouvoir se développer.

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