Start - Business Model performant, Business Plan convaincant - 1re - 54

* faire évoluer votre business model pour que votre client initial devienne
votre utilisateur et trouver un mode de fonctionnement reposant sur
d'autres clients (annonceurs, autres intervenants du secteur...).
Lorsque l'on se lance dans l'entrepreneuriat, on pense souvent qu'une fois que
l'on aura trouvé le « bon » modèle, les choses se mettront en place d'ellesmêmes. Dans la réalité, nos entreprises sont vivantes !
Elles évoluent au fil de nos expériences et grâce aux retours de nos clients. Il
serait faux de penser que vous aurez la version « définitive » de votre entreprise avant de vous lancer. Vous aurez juste posé la première pierre de votre
édifice. Il vous en restera encore beaucoup à poser !
Si vous avez l'impression d'être loin du but, vous pouvez revenir sur votre persona et construire une persona dont le besoin sera plus en phase avec votre
offre.
Si vous avez l'impression de toucher au but mais que vous avez besoin de
mener des analyses complémentaires, vous pouvez aussi compléter vos
entretiens clients par une démarche de Design Thinking.

Interview d'Émilie Carmagnac :
Le Design Thinking pour mieux connaître ses clients
J'ai rencontré Émilie, experte en marketing B2B, pour en savoir plus sur
la démarche de Design Thinking et savoir comment un porteur de projet
pouvait l'intégrer dans sa démarche pour supporter son développement.
Voici ses réponses.
Comment définir le Design Thinking ?
Le Design Thinking est à la fois une méthodologie et un état d'esprit. Il
part du principe que tout ce que l'on fait doit être pensé en fonction de
l'utilisateur et du client.
...

54



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