Start - Business Model performant, Business Plan convaincant - 1re - 56

En tant leader du projet, vous devez aussi être prêt à aller au bout de la
démarche, à accepter la critique et être vraiment collaboratif. La démarche
de Design Thinking requiert une forte ouverture d'esprit.
Comment organiser une session de Design Thinking quand on est créateur
d'entreprise et en solo ?
Même si l'on n'a pas encore d'équipe, lorsque l'on est créateur d'entreprise, on fonctionne souvent en réseau.
Vous pouvez réunir autour de vous des personnes qui ont participé à la
création d'entreprise ou des experts pour imaginer une solution avec ces
personnes et franchir une nouvelle étape. L'idéal est de réussir à réunir 8
à 10 personnes et de toutes les mettre au même niveau : celui du client.
Même s'il s'agit de personnes externes à votre projet, vous pouvez les
associer à la démarche et au résultat. Les gens sont généralement heureux d'être sollicités et pourront devenir des « early adopters » de votre
produit.

Passez à l'action
Identifiez vos clients

56

1.

Posez par écrit votre proposition de valeur : ce qui fait que vous êtes
différent de vos concurrents.

2.

Avec l'aide de la mise en pratique p. 43, faites un premier portraitrobot de votre client idéal.

3.

Faites la liste des endroits où vous pourriez rencontrer vos clients
potentiels, qu'ils soient dans la « vraie » vie ou sur Internet.

4.

Définissez une stratégie d'approche pour pouvoir les interroger.



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