Start - Business Model performant, Business Plan convaincant - 1re - 75

Exemples
Pour notre fleuriste, les ressources seront ses fleurs et un espace dans
lequel ses clients pourront venir acheter les fleurs (boutiques, truck...).
Pour un freelance, les ressources clés pourront être : une bonne connexion
internet et un lieu pour recevoir ses clients !
* les partenaires clés
Ce sont tous ceux qui seront indispensables à la réussite de votre
entreprise.

Exemples
Votre fournisseur de fleurs, votre bailleur et votre prestataire de livraison de bouquets dans le cas du fleuriste...
Pour notre freelance créateur de site web, ce seront plutôt un UX designer et/ou un graphiste.
Vos partenaires clés (comme le nom l'indique) ne sont pas tous vos partenaires, ce sont ceux qui sont indispensables au bon fonctionnement de
votre entreprise.
L'ensemble de ces éléments va vous permettre d'appréhender le bas du
business model dont l'enjeu est de s'assurer que les flux de revenus vont permettre de supporter les coûts et de dégager une marge suffisante pour couvrir les coûts fixes.
* les flux de revenus
Qui va payer pour votre produit ou votre prestation ? Nous avons évoqué
p. 39 la distinction entre client et utilisateur : le client paye pour votre
produit et l'utilisateur s'en sert. C'est ici que cette notion prend tout son
sens !

Formaliser votre business model grâce au Business Model Canva

75



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