Start - Business Model performant, Business Plan convaincant - 1re - 87

Un bon business plan va permettre à l'entreprise
(créée ou à créer) de définir son plan stratégique
sur les années à venir et le plan d'action qui lui
permettra d'atteindre ses objectifs en faisant le
point sur les risques et les ressources sur lesquelles elle va devoir s'appuyer.

Le business model permet
de valider les fondations de
l'entreprise. Le business
plan permet d'aller encore
plus loin.

Certains disent que le business plan n'est jamais juste. Ils ont raison ! Le
business plan n'est pas une boule de cristal. D'ailleurs, si l'on pouvait prévoir
l'avenir, nous n'aurions sûrement pas besoin de business plan.
Le rôle du business plan est de faire le point sur l'entreprise, son marché et
ses perspectives au mieux de nos connaissances actuelles. Bien sûr, vous
n'êtes pas à l'abri de voir les ventes de votre produit dépasser vos attentes
(c'est d'ailleurs tout ce que je vous souhaite) mais le fait d'avoir pris le temps
de poser vos hypothèses par écrit va vous permettre de définir la stratégie qui
vous permettra de mieux gérer votre hypercroissance.
De la même façon, le travail d'anticipation réalisé sur le business plan va vous
permettre de mieux savoir vous retourner si jamais votre offre ne parvenait
pas à trouver son marché. Il va vous permettre de mieux diriger vos efforts de
développement et de gagner un temps précieux pour la croissance de votre
entreprise.
Prendre le temps de faire le point et la synthèse de vos idées, cela vous évitera
aussi certaines erreurs fréquentes des porteurs de projet :
* viser un chiffre d'affaires de 100 K€, en première année, quand vos ressources ne vous permettent pas de dépasser les 50 K€ ;
* proposer un prix de vente inférieur au prix de revient réel de votre
produit ;
* acheter des stocks de marchandise avant de savoir si vous allez pouvoir
les vendre...

Les clés d'un business plan convaincant pour vous et vos partenaires

87



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