Start - Business Model performant, Business Plan convaincant - 1re - 88

Si votre entreprise doit convaincre des partenaires externes d'investir dans
votre projet ou de vous prêter de l'argent, alors le business plan va être un
élément indispensable de votre démarche (même s'il ne sera pas le seul
élément).
En effet, en phase d'amorçage, le plus important est votre capacité à inspirer confiance à vos financeurs et à leur montrer que vous saurez mener le
projet jusqu'au bout. Vous pourrez retranscrire certains éléments dans votre
business plan mais il est fort probable que les financeurs intéressés demanderont aussi à vous rencontrer. Dans ce cas, le business plan servira surtout
de lettre d'introduction.
J'ai interrogé plusieurs experts du financement dans le cadre de la préparation de ce livre. Je vous partage les interviews de trois d'entre eux en introduction à cette partie sur le business plan. Leurs partages vous permettront de
mieux cerner les attentes des experts financiers quant à votre business plan.

Interview de Cécile Valembois :
« Le business plan doit servir le projet »
Cécile Valembois est la co-fondatrice de la société maleveedefonds.com.
Son entreprise accompagne des entreprises déjà lancées sur leurs projets de levée de fonds soit en capital-risque (jeune entreprise) soit en capital développement (entreprise plus avancée en forte croissance).
Son métier consiste à accompagner les entreprises et leurs dirigeants
dans toutes les étapes qui vont mener à la levée de fonds. Elle identifie
notamment les investisseurs qui pourraient être intéressés par le projet
de ses clients et accompagne ces derniers en « road show » pour présenter leur entreprise et leur projet de développement aux investisseurs intéressés, qu'ils soient Business Angels, Venture Capitalist ou Family office.
...

88


http://www.maleveedefonds.com

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