Start - Business Model performant, Business Plan convaincant - 1re - 90

Interview de Sylvie et Thierry Magrangeas : « Tout change vite »
Sylvie et Thierry Magrangeas sont les fondateurs de la société Iterrances
dans le cadre de laquelle ils accompagnent des dirigeants de start-ups en
tant que business coach et consultants.
Ils investissent aussi à titre personnel dans des start-ups en phase
d'amorçage et sont impliqués dans des clubs d'investissement et de
business angels.
Quel est le rôle du business plan pour un investisseur ?
Le business plan, dans la version qui nous est présentée en tant qu'investisseurs, est une présentation figée de l'entreprise et de ses perspectives.
La décision d'investissement ne se fait pas seulement sur le business plan,
ce qui compte le plus est l'idée et l'équipe qui porte l'idée. Le business
plan va donc servir dans un premier temps de support pour poser des
questions aux entrepreneurs au moment du pitch du projet. L'investisseur
doit être convaincu de la viabilité du projet et cherche à s'assurer que
l'équipe a les compétences qui lui permettront de le mener à bien.
Une fois le dossier validé, le business plan va permettre à l'investisseur
de justifier sa décision par des éléments tangibles (même si l'on ne peut
pas nier que la décision d'investissement comporte une part de subjectivité). Un bon business plan, c'est donc un facteur de crédibilité pour
l'entrepreneur.
Quel est le rôle du business plan pour le ou les entrepreneurs ?
Le business plan doit permettre au dirigeant de fixer et de partager sa
vision. Il doit aussi l'aider à poser sur papier le business model de l'entreprise, à traduire ses hypothèses en chiffres : quels produits, à quels
clients et à quel prix... L'intuition de départ donne une tendance, le
business plan va permettre de valider cette tendance et de démontrer la
viabilité du projet.
...

90



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