Start - Business Model performant, Business Plan convaincant - 1re - 94

A

vant de vous lancer dans la rédaction de votre business plan en vous
basant sur un modèle trouvé sur Internet (ou un peu plus loin dans ce
livre), il faut aussi prendre le temps de penser votre démarche business plan.
Cette analyse préalable représente un investissement en temps mais elle
vous permettra de structurer votre travail et de gagner du temps sur vos travaux d'analyse et de rédaction. Vous saurez mieux identifier les aspects que
vous devez approfondir et ceux sur lesquels vous pouvez rester en surface.
Pour bien conduire votre travail sur votre business plan, la première question
à vous poser est de savoir à quoi il va vous servir.

Pourquoi prendre le temps de rédiger
ce document ?
Dans la plupart des cas, les entrepreneurs ne prennent le temps de rédiger
un business plan que parce qu'on le leur demande. C'est très regrettable car,
avant d'être utile à vos financeurs et à vos
Le business model est centré sur futurs partenaires, le business plan devrait
le projet ou l'offre, le business surtout vous être utile à vous.

plan place le projet dans son
environnement.

Rentrer dans une démarche de business
plan, c'est vous confronter au marché sur
lequel vous allez intervenir, aux données chiffrées. Cela va vous permettre de
confirmer (ou d'infirmer) votre idée de départ.
À moins de vous lancer dans un métier que vous avez déjà exercé, vous ne
connaissez pas encore toutes les spécificités de votre activité future. Prendre
le temps de l'analyse, c'est du temps gagné pour le futur.
Même si vous vous rendez compte que l'activité sur laquelle vous aimeriez vous lancer présente peu de perspectives, il vaut mieux vous en rendre
compte après quelques mois de préparation qu'après deux ans de tests sur
le terrain. Les entreprises qui décollent très vite sont souvent celles qui ont

94



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