Start - Business Model performant, Business Plan convaincant - 1re - 95

pris le temps de l'analyse en amont et qui se sont lancées avec un degré de
maturité important par rapport à leur marché.
Se lancer en se disant que ça va marcher, simplement parce que vous y
croyez fort, c'est prendre des risques. De nombreux aspirants entrepreneurs
reprennent une activité salariée après deux ans car leur entreprise ne génère
pas les revenus qu'ils souhaiteraient.

Pour mieux cadrer votre travail,

Définir un objectif pour votre business plan,
prenez le temps de bien définir
ça n'est pas vous dire « je fais ce business
en amont votre objectif.
plan pour obtenir des financements », mais
prendre le temps de poser les choses de façon beaucoup plus précises.
Pour y parvenir, vous pouvez utiliser la méthode SMART. En accord avec cette
méthode, un objectif doit être :
* Spécifique : votre objectif doit être défini de façon précise pour que vous
puissiez l'énoncer de façon claire et intelligible pour vous et pour vos
partenaires ;
* Mesurable : vous devez pouvoir mesurer si l'objectif a été atteint ou pas ;
* Atteignable : vous devez avoir en vous les compétences nécessaires
pour l'atteindre ;
* Réalisable : l'atteinte de l'objectif doit être globalement possible ;
* Temporellement défini : vous devez vous fixer une limite dans le temps
pour atteindre votre objectif.
Ainsi, un objectif vague : « Je fais ce business plan pour obtenir des financements », formulé de façon SMART, devient : « Je fais ce business plan pour
obtenir un financement bancaire de 100 000 euros pour mon entreprise avant le
mois de décembre prochain ».
Votre business plan peut servir plusieurs objectifs à la fois. Pour que les
choses restent claires pour vous et pour vos partenaires, je vous recommanderais de vous limiter à un objectif principal et un à deux objectifs secondaires.

La préparation : avant de commencer à rédiger votre business plan

95



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