Start - Business Model performant, Business Plan convaincant - 1re - 96

Ces objectifs vont vous permettre de construire un plan d'action clair et
d'avancer pour sa réalisation.
Ainsi, si nous reprenons notre exemple, les objectifs de notre porteur de projet pourraient être les suivants :
* objectif principal : ce business plan doit me permettre de valider que
mon entreprise peut atteindre la rentabilité tout en me rémunérant dans
l'année qui suivra le lancement ;
* sous-objectif : ce business plan doit me permettre d'obtenir un financement bancaire de 100 000 euros pour mon entreprise avant le mois de
décembre prochain.

Un plan d'action pour votre business plan
Une fois que votre objectif (ou vos objectifs) sont clairement définis, il est
temps de prévoir un plan d'action. Faire un business plan, c'est un travail de
longue haleine et l'étendue des sujets à traiter est si vaste que vous pourriez
vite vous perdre dans le flux des tâches à réaliser.
Vous pouvez considérer votre objectif comme le haut de l'iceberg et le business
plan comme la partie immergée de l'iceberg. Avant de le rédiger, vous allez
devoir réaliser votre étude de marché et vos projections financières. Plutôt
que de considérer votre objectif lointain, essayez de fonctionner par étapes et
d'estimer l'ensemble des petits pas qui vous permettront d'atteindre le sommet de la montagne (sans forcément garder le sommet en vue, ce qui peut
paraître impressionnant lorsque l'on en est loin).
Pour commencer, vous devez définir une date à laquelle vous souhaitez que
votre business plan soit terminé. S'il s'agit d'une date butoir (présentation
d'un concours, par exemple), prévoyez de finaliser votre business plan avec
une à deux semaines d'avance si le temps nécessaire et la quantité de travail
qu'il vous reste à réaliser le permettent.

96



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