Texts and examples * Reminder of the problematic: How is artificial intelligence transforming digital marketing? * Possible plan - Improvements brought on by AI for the consumers and the companies: - Access to a huge number of products with just a click of the mouse (not in the text). - Digital platforms (in the text): more goods are offered for sales and delivered quickly, the customer's history is kept. - Chatbots help solve queries fast (in the text). - Companies have a lot more information on their customers (in the text), they can finely target them with specific products (not specifically in the text). - Advertising campaigns can be more efficient and cheaper, e.g.: viral marketing (not in the text). - Drawbacks of AI in digital marketing (not in the text): - Advertising is constant and everywhere. - Data privacy issues, GDPR regulations. - Risk of data misuse and hacking. - Need for human contact. * Possible questions Des compléments de questions suivant la présentation du candidat mais également des questions annexes : - Tell us about GAFAM and monopolies. - What are the differences between traditional and digital marketing? 369