Start - Business Model performant, Business Plan convaincant - 2e - 110

L'analyse des études sectorielles
Pour approfondir mon étude de marché, j'ai aussi consulté les bases
d'études disponibles à la Bibliothèque Nationale de France. Comme mon
activité est à la croisée de deux secteurs distincts, la formation en langues
étrangères et les salles de sport (initialement je pensais développer mon
activité dans les salles de sport), j'ai consulté et travaillé sur les études
Xerfy de chacun de ces secteurs.
Pour chaque activité, j'ai fait une synthèse des grandes parties de
l'étude qui reprenait :
* les grandes tendances du marché ;
* les clients ;
* les concurrents ;
* l'environnement et l'évolution du marché ;
* le cadre règlementaire.
Cela m'a permis de mieux positionner mon offre sur le marché et d'identifier
les menaces et les opportunités pour réaliser mon analyse « SWOT ».
Déterminer un prix de marché : la technique du prix psychologique
Mon étude de marché a aussi été l'occasion de définir un prix de marché
pour mon offre. Pour le déterminer, j'avais interrogé des gens et je leur
avais demandé en dessous de quel prix ils n'achèteraient pas (car le tarif
leur évoquait une prestation de faible qualité) et au-dessus de quel prix ils
n'achèteraient pas (car trop cher).
L'analyse des réponses statistique m'a permis de déterminer un prix psychologique
de l'ordre de 14 € (cf. tableau d'analyse ci-contre) :
...
108

Start - Business Model performant, Business Plan convaincant - 2e

Table des matières de la publication Start - Business Model performant, Business Plan convaincant - 2e

Start - Business Model performant, Business Plan convaincant - 2e - 1
Start - Business Model performant, Business Plan convaincant - 2e - 2
Start - Business Model performant, Business Plan convaincant - 2e - 3
Start - Business Model performant, Business Plan convaincant - 2e - 4
Start - Business Model performant, Business Plan convaincant - 2e - 5
Start - Business Model performant, Business Plan convaincant - 2e - 6
Start - Business Model performant, Business Plan convaincant - 2e - 7
Start - Business Model performant, Business Plan convaincant - 2e - 8
Start - Business Model performant, Business Plan convaincant - 2e - 9
Start - Business Model performant, Business Plan convaincant - 2e - 10
Start - Business Model performant, Business Plan convaincant - 2e - 11
Start - Business Model performant, Business Plan convaincant - 2e - 12
Start - Business Model performant, Business Plan convaincant - 2e - 13
Start - Business Model performant, Business Plan convaincant - 2e - 14
Start - Business Model performant, Business Plan convaincant - 2e - 15
Start - Business Model performant, Business Plan convaincant - 2e - 16
Start - Business Model performant, Business Plan convaincant - 2e - 17
Start - Business Model performant, Business Plan convaincant - 2e - 18
Start - Business Model performant, Business Plan convaincant - 2e - 19
Start - Business Model performant, Business Plan convaincant - 2e - 20
Start - Business Model performant, Business Plan convaincant - 2e - 21
Start - Business Model performant, Business Plan convaincant - 2e - 22
Start - Business Model performant, Business Plan convaincant - 2e - 23
Start - Business Model performant, Business Plan convaincant - 2e - 24
Start - Business Model performant, Business Plan convaincant - 2e - 25
Start - Business Model performant, Business Plan convaincant - 2e - 26
Start - Business Model performant, Business Plan convaincant - 2e - 27
Start - Business Model performant, Business Plan convaincant - 2e - 28
Start - Business Model performant, Business Plan convaincant - 2e - 29
Start - Business Model performant, Business Plan convaincant - 2e - 30
Start - Business Model performant, Business Plan convaincant - 2e - 31
Start - Business Model performant, Business Plan convaincant - 2e - 32
Start - Business Model performant, Business Plan convaincant - 2e - 33
Start - Business Model performant, Business Plan convaincant - 2e - 34
Start - Business Model performant, Business Plan convaincant - 2e - 35
Start - Business Model performant, Business Plan convaincant - 2e - 36
Start - Business Model performant, Business Plan convaincant - 2e - 37
Start - Business Model performant, Business Plan convaincant - 2e - 38
Start - Business Model performant, Business Plan convaincant - 2e - 39
Start - Business Model performant, Business Plan convaincant - 2e - 40
Start - Business Model performant, Business Plan convaincant - 2e - 41
Start - Business Model performant, Business Plan convaincant - 2e - 42
Start - Business Model performant, Business Plan convaincant - 2e - 43
Start - Business Model performant, Business Plan convaincant - 2e - 44
Start - Business Model performant, Business Plan convaincant - 2e - 45
Start - Business Model performant, Business Plan convaincant - 2e - 46
Start - Business Model performant, Business Plan convaincant - 2e - 47
Start - Business Model performant, Business Plan convaincant - 2e - 48
Start - Business Model performant, Business Plan convaincant - 2e - 49
Start - Business Model performant, Business Plan convaincant - 2e - 50
Start - Business Model performant, Business Plan convaincant - 2e - 51
Start - Business Model performant, Business Plan convaincant - 2e - 52
Start - Business Model performant, Business Plan convaincant - 2e - 53
Start - Business Model performant, Business Plan convaincant - 2e - 54
Start - Business Model performant, Business Plan convaincant - 2e - 55
Start - Business Model performant, Business Plan convaincant - 2e - 56
Start - Business Model performant, Business Plan convaincant - 2e - 57
Start - Business Model performant, Business Plan convaincant - 2e - 58
Start - Business Model performant, Business Plan convaincant - 2e - 59
Start - Business Model performant, Business Plan convaincant - 2e - 60
Start - Business Model performant, Business Plan convaincant - 2e - 61
Start - Business Model performant, Business Plan convaincant - 2e - 62
Start - Business Model performant, Business Plan convaincant - 2e - 63
Start - Business Model performant, Business Plan convaincant - 2e - 64
Start - Business Model performant, Business Plan convaincant - 2e - 65
Start - Business Model performant, Business Plan convaincant - 2e - 66
Start - Business Model performant, Business Plan convaincant - 2e - 67
Start - Business Model performant, Business Plan convaincant - 2e - 68
Start - Business Model performant, Business Plan convaincant - 2e - 69
Start - Business Model performant, Business Plan convaincant - 2e - 70
Start - Business Model performant, Business Plan convaincant - 2e - 71
Start - Business Model performant, Business Plan convaincant - 2e - 72
Start - Business Model performant, Business Plan convaincant - 2e - 73
Start - Business Model performant, Business Plan convaincant - 2e - 74
Start - Business Model performant, Business Plan convaincant - 2e - 75
Start - Business Model performant, Business Plan convaincant - 2e - 76
Start - Business Model performant, Business Plan convaincant - 2e - 77
Start - Business Model performant, Business Plan convaincant - 2e - 78
Start - Business Model performant, Business Plan convaincant - 2e - 79
Start - Business Model performant, Business Plan convaincant - 2e - 80
Start - Business Model performant, Business Plan convaincant - 2e - 81
Start - Business Model performant, Business Plan convaincant - 2e - 82
Start - Business Model performant, Business Plan convaincant - 2e - 83
Start - Business Model performant, Business Plan convaincant - 2e - 84
Start - Business Model performant, Business Plan convaincant - 2e - 85
Start - Business Model performant, Business Plan convaincant - 2e - 86
Start - Business Model performant, Business Plan convaincant - 2e - 87
Start - Business Model performant, Business Plan convaincant - 2e - 88
Start - Business Model performant, Business Plan convaincant - 2e - 89
Start - Business Model performant, Business Plan convaincant - 2e - 90
Start - Business Model performant, Business Plan convaincant - 2e - 91
Start - Business Model performant, Business Plan convaincant - 2e - 92
Start - Business Model performant, Business Plan convaincant - 2e - 93
Start - Business Model performant, Business Plan convaincant - 2e - 94
Start - Business Model performant, Business Plan convaincant - 2e - 95
Start - Business Model performant, Business Plan convaincant - 2e - 96
Start - Business Model performant, Business Plan convaincant - 2e - 97
Start - Business Model performant, Business Plan convaincant - 2e - 98
Start - Business Model performant, Business Plan convaincant - 2e - 99
Start - Business Model performant, Business Plan convaincant - 2e - 100
Start - Business Model performant, Business Plan convaincant - 2e - 101
Start - Business Model performant, Business Plan convaincant - 2e - 102
Start - Business Model performant, Business Plan convaincant - 2e - 103
Start - Business Model performant, Business Plan convaincant - 2e - 104
Start - Business Model performant, Business Plan convaincant - 2e - 105
Start - Business Model performant, Business Plan convaincant - 2e - 106
Start - Business Model performant, Business Plan convaincant - 2e - 107
Start - Business Model performant, Business Plan convaincant - 2e - 108
Start - Business Model performant, Business Plan convaincant - 2e - 109
Start - Business Model performant, Business Plan convaincant - 2e - 110
Start - Business Model performant, Business Plan convaincant - 2e - 111
Start - Business Model performant, Business Plan convaincant - 2e - 112
Start - Business Model performant, Business Plan convaincant - 2e - 113
Start - Business Model performant, Business Plan convaincant - 2e - 114
Start - Business Model performant, Business Plan convaincant - 2e - 115
Start - Business Model performant, Business Plan convaincant - 2e - 116
Start - Business Model performant, Business Plan convaincant - 2e - 117
Start - Business Model performant, Business Plan convaincant - 2e - 118
Start - Business Model performant, Business Plan convaincant - 2e - 119
Start - Business Model performant, Business Plan convaincant - 2e - 120
Start - Business Model performant, Business Plan convaincant - 2e - 121
Start - Business Model performant, Business Plan convaincant - 2e - 122
Start - Business Model performant, Business Plan convaincant - 2e - 123
Start - Business Model performant, Business Plan convaincant - 2e - 124
Start - Business Model performant, Business Plan convaincant - 2e - 125
Start - Business Model performant, Business Plan convaincant - 2e - 126
Start - Business Model performant, Business Plan convaincant - 2e - 127
Start - Business Model performant, Business Plan convaincant - 2e - 128
Start - Business Model performant, Business Plan convaincant - 2e - 129
Start - Business Model performant, Business Plan convaincant - 2e - 130
Start - Business Model performant, Business Plan convaincant - 2e - 131
Start - Business Model performant, Business Plan convaincant - 2e - 132
Start - Business Model performant, Business Plan convaincant - 2e - 133
Start - Business Model performant, Business Plan convaincant - 2e - 134
Start - Business Model performant, Business Plan convaincant - 2e - 135
Start - Business Model performant, Business Plan convaincant - 2e - 136
Start - Business Model performant, Business Plan convaincant - 2e - 137
Start - Business Model performant, Business Plan convaincant - 2e - 138
Start - Business Model performant, Business Plan convaincant - 2e - 139
Start - Business Model performant, Business Plan convaincant - 2e - 140
Start - Business Model performant, Business Plan convaincant - 2e - 141
Start - Business Model performant, Business Plan convaincant - 2e - 142
Start - Business Model performant, Business Plan convaincant - 2e - 143
Start - Business Model performant, Business Plan convaincant - 2e - 144
Start - Business Model performant, Business Plan convaincant - 2e - 145
Start - Business Model performant, Business Plan convaincant - 2e - 146
Start - Business Model performant, Business Plan convaincant - 2e - 147
Start - Business Model performant, Business Plan convaincant - 2e - 148
Start - Business Model performant, Business Plan convaincant - 2e - 149
Start - Business Model performant, Business Plan convaincant - 2e - 150
Start - Business Model performant, Business Plan convaincant - 2e - 151
Start - Business Model performant, Business Plan convaincant - 2e - 152
Start - Business Model performant, Business Plan convaincant - 2e - 153
Start - Business Model performant, Business Plan convaincant - 2e - 154
Start - Business Model performant, Business Plan convaincant - 2e - 155
Start - Business Model performant, Business Plan convaincant - 2e - 156
Start - Business Model performant, Business Plan convaincant - 2e - 157
Start - Business Model performant, Business Plan convaincant - 2e - 158
Start - Business Model performant, Business Plan convaincant - 2e - 159
Start - Business Model performant, Business Plan convaincant - 2e - 160
Start - Business Model performant, Business Plan convaincant - 2e - 161
Start - Business Model performant, Business Plan convaincant - 2e - 162
Start - Business Model performant, Business Plan convaincant - 2e - 163
Start - Business Model performant, Business Plan convaincant - 2e - 164
Start - Business Model performant, Business Plan convaincant - 2e - 165
Start - Business Model performant, Business Plan convaincant - 2e - 166
Start - Business Model performant, Business Plan convaincant - 2e - 167
Start - Business Model performant, Business Plan convaincant - 2e - 168
Start - Business Model performant, Business Plan convaincant - 2e - 169
Start - Business Model performant, Business Plan convaincant - 2e - 170
Start - Business Model performant, Business Plan convaincant - 2e - 171
Start - Business Model performant, Business Plan convaincant - 2e - 172
Start - Business Model performant, Business Plan convaincant - 2e - 173
Start - Business Model performant, Business Plan convaincant - 2e - 174
Start - Business Model performant, Business Plan convaincant - 2e - 175
Start - Business Model performant, Business Plan convaincant - 2e - 176
Start - Business Model performant, Business Plan convaincant - 2e - 177
Start - Business Model performant, Business Plan convaincant - 2e - 178
Start - Business Model performant, Business Plan convaincant - 2e - 179
Start - Business Model performant, Business Plan convaincant - 2e - 180
Start - Business Model performant, Business Plan convaincant - 2e - 181
Start - Business Model performant, Business Plan convaincant - 2e - 182
Start - Business Model performant, Business Plan convaincant - 2e - 183
Start - Business Model performant, Business Plan convaincant - 2e - 184
Start - Business Model performant, Business Plan convaincant - 2e - 185
Start - Business Model performant, Business Plan convaincant - 2e - 186
Start - Business Model performant, Business Plan convaincant - 2e - 187
Start - Business Model performant, Business Plan convaincant - 2e - 188
Start - Business Model performant, Business Plan convaincant - 2e - 189
Start - Business Model performant, Business Plan convaincant - 2e - 190
Start - Business Model performant, Business Plan convaincant - 2e - 191
Start - Business Model performant, Business Plan convaincant - 2e - 192
Start - Business Model performant, Business Plan convaincant - 2e - 193
Start - Business Model performant, Business Plan convaincant - 2e - 194
Start - Business Model performant, Business Plan convaincant - 2e - 195
Start - Business Model performant, Business Plan convaincant - 2e - 196
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-21736-1
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-21735-4
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07065-2
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07071-3
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07357-8
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07100-0
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07353-0
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07372-1
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07063-8
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07064-5
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07070-6
https://www.nxtbook.com/lextenso-editions/Gualino/978-2-297-07068-3
https://www.nxtbookmedia.com