Wealth Advisor Magazine September 2024 Edition - 24

TAMP GROWTH SUMMIT
What Just Happened
at the 2024 TAMP
Growth Summit?
By Scott Martin, Managing Editor, Wealth Advisor Magazine
T
he wealth management
industry witnessed a seismic
shift on August 20th as six
of the most influential TAMP
leaders convened for the
highly anticipated 2024 TAMP Growth
Summit. This exclusive event, themed
" Start Smart, Scale Rich, " lived up to
its promise, delivering a master class
in AUM growth strategies and technological
innovation.
Hosted by Scott Martin, Managing
Editor of the Wealth Advisor, the
summit brought together Eric Clarke,
Michael Kim, Natalie Wolfsen, Colin
Falls, Barrett Ayers, and Jonathan
Pincus. Each leader shared insights
that could potentially reshape how
financial advisors approach practice
management and client services.
Eric Clarke, former CEO of Orion
and a renowned industry visionary,
24 | SEPT/OCT 2024
kicked off the event with a deep dive
into the role of artificial intelligence
(AI) in advisory practices. " 'AI' isn't
just a buzzword, " Clarke emphasized.
" It's a game changer for advisors who
want to scale efficiently. " He outlined
how machine learning algorithms can
enhance client risk profiling, automate
portfolio rebalancing, and even
predict client behavior to improve
retention rates. Clarke's session likely
left attendees with a clear road map
for integrating AI into their practices,
potentially saving hundreds of hours
annually and dramatically improving
client outcomes.
Michael Kim, CEO of AssetMark,
followed with a compelling presentation
on the future of client acquisition
in a digital-first world. " The days of relying
solely on referrals are behind us, "
Kim stated. He unveiled AssetMark's
latest digital marketing suite, designed
to help advisors create personalized,
compliance-approved content at scale.
Kim's strategies for leveraging social
media and content marketing to attract
high-net-worth clients were particularly
noteworthy, offering attendees
actionable steps to expand their client
base exponentially.
Natalie Wolfsen, CEO of Orion, took
the virtual stage to discuss the evolution
of financial planning in the TAMP
ecosystem. " Holistic planning is no
longer optional-it's essential, " Wolfsen
asserted. She introduced Orion's
new integrated planning tools, which
seamlessly combine risk analysis,
tax optimization, and estate planning
into a single, user-friendly interface.
Wolfsen's presentation likely resonated
with advisors looking to deepen
client relationships and increase wallet
share through comprehensive planning
services.
The summit then shifted gears with
Colin Falls, CEO of GeoWealth, who
focused on the power of customization
in scaling an advisory practice. " Onesize-fits-all
is dead, " Falls declared.
He demonstrated GeoWealth's new
modular TAMP platform, which allows
advisors to cherry-pick services and
create bespoke solutions for their clients.
Falls' approach to flexible TAMP
services could be a game-changer for
advisors seeking to differentiate themselves
in a crowded market.
Barrett Ayers, CEO of Adhesion
Wealth, brought a fresh perspective
on operational efficiency. " Your back
office can be your biggest asset or
your Achilles' heel, " Ayers noted. He
unveiled Adhesion's latest suite of
auto mation tools, designed to streamTHEWEALTHADVISOR.COM
http://www.THEWEALTHADVISOR.COM
Wealth Advisor Magazine September 2024 Edition

Table of Contents for the Digital Edition of Wealth Advisor Magazine September 2024 Edition
