Auto Care Insider Volume 87 - (Page 4)
Changes in our industry and culture have
provided the Automotive Aftermarket
Industry Association - and the
members we represent - the unique
opportunity to strengthen our image
and better communicate our value.
The independence and choice that we
offer in auto care is an essential part of life
for American motorists, and the industry
deserves an identity that reflects that
impact. Two key insights illustrate the
opportunity for change: First, research
shows that "aftermarket" creates a
negative perception across our audience
segments. Second, opinion leaders,
lawmakers and consumers will respond
more positively to our story when they see
a connection to their personal values in
our communications. To take advantage
of these insights, we are taking on a new
name: The Auto Care Association.
AUTO CARE INSIDER |
All of us who make up the
welcome the brand change.
We've all tried to explain
to friends, family, business
associates and even state
and federal legislators, just
what the "aftermarket" really
encompassed. What it really is
can be clearly defined as the
auto care industry. We are the
Auto Care Association. Simply,
but very well, stated.
TIM LEE, Chairman and CEO,
Lang Distributing, Inc.
Table of Contents for the Digital Edition of Auto Care Insider Volume 87
Our Brand Story
A New Name. a New Brand.
New Mobile Site
Auto Care Association Social Media
Your Auto Care Association Owner's Manual
Auto Care Insider Volume 87