Auto Care Insider Volume 101 - 3

COMMUNITY SPOTLIGHT Auto Care Insider is pleased to introduce a new regular column, the Segment Community Spotlight. Each issue will feature one of the association's 11 newly-rebranded segment communities that represent various segments and professional groups in the industry operating under the association umbrella. www.autocare.org/segmentcommunities A VERY IMPORTANT COMMUNITY THE Import Vehicle Community, formerly the Auto International Association (AIA), is the segment community of the Auto Care Association that is hyper-focused on serving the needs of all businesses engaged in import nameplate products and services. Currently 220 members strong, this dynamic community has effectively served the needs of its members for more than 30 years through its valuable programs, resources and events. Founded in 1981 and known as the "import guys," AIA was originally formed as a trade show for selling products for import nameplate vehicles. As the import market evolved in the 80s and 90s, AIA became affiliated with SEMA, then MEMA, and finally with the Auto Care Association in 2002 as a full-fledged (and flourishing!) segment community. Since AIA's founding, the import nameplate vehicle parts business has changed considerably with consolidations, expansions, new competitors and changing distribution models. To address this issue, AIA leadership embarked on a rebranding effort to better define and communicate the segment community's core objectives and value proposition to members, culminating in the announcement of ƒ Develop and deliver opportunities to increase members' profitability and business prospects. ƒ Identify and remove barriers to members' business objectives. ƒ Develop and deliver platforms that increase the segment's relevance and influence. ƒ Share information, intelligence, opportunities, networks and resources. the new Import Vehicle Community name and brand at AAPEX 2015. "Our rebranding sought to simplify member engagement with the segment's brand, remove confusion or perception of 'competition' between associations and provide an opportunity to relaunch and redefine the segment's value proposition," said Ira Davis, chairman, Import Vehicle Community. "Our brand transformation better represents where this segment of the industry is today and our vision for the future." The Import Vehicle Community's key objectives are: ƒ Remain the segment community hyper-focused on serving the needs of Auto Care Association members engaged in the import nameplate aftermarket, irrespective of the business size or share of the business devoted to this segment of the industry. ƒ Continually increase member business diversity. From its outstanding events at AAPEX (including a very popular networking reception and seminar series), to the prestigious annual Import Product and Marketing Awards and People Awards; from the Import Parts Specialist Certificate program to the Matters of Import e-newsletter; and from its international trade education and resources to its direct networking opportunities with top U.S. and global executives, the Import Vehicle Community is the essential segment community for every business engaged in import nameplate products and services. The Import Vehicle segment is a community, and they welcome you. Visit www.autocare.org/importvehicle-community. AUTO CARE INSIDER | VOL. 101 3 http://www.autocare.org/import-vehicle-community

Table of Contents for the Digital Edition of Auto Care Insider Volume 101

Auto Care Insider Volume 101 - Intro
Auto Care Insider Volume 101 - Cover1
Auto Care Insider Volume 101 - Cover2
Auto Care Insider Volume 101 - 1
Auto Care Insider Volume 101 - 2
Auto Care Insider Volume 101 - 3
Auto Care Insider Volume 101 - 4
Auto Care Insider Volume 101 - 5
Auto Care Insider Volume 101 - 6
Auto Care Insider Volume 101 - 7
Auto Care Insider Volume 101 - 8
Auto Care Insider Volume 101 - 9
Auto Care Insider Volume 101 - 10
Auto Care Insider Volume 101 - 11
Auto Care Insider Volume 101 - 12
Auto Care Insider Volume 101 - 13
Auto Care Insider Volume 101 - 14
Auto Care Insider Volume 101 - 15
Auto Care Insider Volume 101 - 16
Auto Care Insider Volume 101 - 17
Auto Care Insider Volume 101 - 18
Auto Care Insider Volume 101 - 19
Auto Care Insider Volume 101 - 20
Auto Care Insider Volume 101 - Cover3
Auto Care Insider Volume 101 - Cover4
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