STATS TO KNOW: CONSUMERS
Telematics Awareness
A great deal
10%
Fewer than half
of American
drivers have
heard about
telematics and
just one in 10
consumers have
heard a great
deal on the topic.
consumers
17%
38%
Some
have heard
anything about
telematics.
None at all
62%
62%
12%
Only a little
of consumers haven't heard of telematics.
half of consumers assume car owners have access to the data their car produces.
Who is Assumed to Own
Telematics Data
Who Should Decide on Access
Regardless of what they know or expect about
the current state of telematics, the vast majority
of consumers believe the owner should be the
one to decide who can access the data.
About half of drivers correctly believe auto
manufacturers own data produced by their
vehicles. A third believe vehicle owners do.
13%
The car
dealership
consumers
34%
53%
The vehicle
owner
The vehicle manufacturer
47%
17%
of consumers
incorrectly assume
telematics data
is owned by the
vehicle owner or
car dealership.
consumers
81%
81%
The vehicle
manufacturer
2%
Other
The vehicle
owner
of consumers think vehicle
owners should decide who has
access to telematics data.
Seven in 10 car owners think their vehicle data being transmitted
to the auto manufacturer is a problem and demand a change.
CONSUMERS ARE WILLING TO TAKE ACTION...
Sign a petition (87%) * Write a letter to their congressman (65%) * Contact local elected official (62%)
6
AUTO CARE INSIDER |
VOL. 101
Table of Contents for the Digital Edition of Auto Care Insider Volume 101