Auto Care Insider Volume 102 - 16
INDUSTRY
NEWS
MEET THE NEW WOMEN IN AUTO CARE
IS NOW
"Since 1996, we have grown from a 'board' of elite women
professionals to a membership organization of more than 200
auto care professionals dedicated to providing opportunities,
education and career leadership to women in the industry."
THE Car Care Council Women's
Board (WB), the original and leading
organization for women in the auto
care industry, is marking its 20th
year by announcing a new name
and rebranding at AAPEX 2016.
"This year has been outstanding,
with two successful leadership
conferences and our membership,
benefits and sponsor partnerships
have continued to accelerate," said
Amy Mattinat, president, Car Care
Council Women's Board. "Since 1996,
we have grown from a 'board' of elite
women professionals to a membership
organization of more than 200 auto care
professionals dedicated to providing
opportunities, education and career
leadership to women in the industry."
In response to the WB's massive
growth and planned initiatives to
establish itself in a leadership position
around the globe, and with the support
of WB member Lisa Rodriguez,
16
AUTO CARE INSIDER | VOL. 102
owner, Soaring Marketing, LLC,
they are taking on a new name:
Women in Auto Care.
Tagline - A Global Community
better aligns its new identity with
the auto care industry's outreach
in their customers' community
and around the globe.
Slogan - Connecting, empowering
and mentoring women in auto care
succinctly highlights the organization's
most-valued member benefits
and effectively, its purpose.
Vision - A global community
for women in the auto care
business, Women in Auto Care
helps transform the lives of those
who transform the auto care world
outlines the overall commitment of
the group now and into the future.
Website - A website overhaul is
scheduled for completion by spring
2017. The redesigned website will
serve as an informational resource
that incorporates success stories,
networking opportunities and additional
member-supportive elements.
"The goal with rebranding was
to elevate the core attributes of the
WB brand," said Tammy (Chaffee)
Tecklenburg, committee chair, Member
Development Committee. "Along
with the Auto Care Association, we
will harness the power of turning
industry similarities, challenges and
trends into meaningful insights for our
members. As our membership needs
evolve, the organization continues to
respond to membership demand and
rebranding is part of that evolution."
The new name and logo will
be officially unveiled at this year's
annual reception at AAPEX,
Tuesday, Nov. 1, 5 p.m. at The
Venetian Casanova Room 506.
For more information, visit
www.carcare.org/womens-board.
http://www.carcare.org/womens-board
Table of Contents for the Digital Edition of Auto Care Insider Volume 102
Auto Care Insider Volume 102 - Intro
Auto Care Insider Volume 102 - Cover1
Auto Care Insider Volume 102 - Cover2
Auto Care Insider Volume 102 - 1
Auto Care Insider Volume 102 - 2
Auto Care Insider Volume 102 - 3
Auto Care Insider Volume 102 - 4
Auto Care Insider Volume 102 - 5
Auto Care Insider Volume 102 - 6
Auto Care Insider Volume 102 - 7
Auto Care Insider Volume 102 - 8
Auto Care Insider Volume 102 - 9
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Auto Care Insider Volume 102 - 28
Auto Care Insider Volume 102 - Cover3
Auto Care Insider Volume 102 - Cover4
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