Auto Care Insider Volume 107 - 19

THE TOP
TRENDS
SHAPING
BUSINESS
Geopolitic Disruption

content and communication
tailored to your preferences.

9. Recurring Revenue
Companies continue to
shift from single, up-front
payments for products
to recurring revenue for a
service. Smart companies
recognize that recurring
revenue with a high
renewal rate demonstrates
perceived customer value.

10. Millennials
Groomed for
Leadership
Just like past generations,
millennials will emerge as
the next set of managers
and executives. Top
performing companies
will work to magnify their
strengths and build systems
to compensate for their
perceived deficiencies.
By: Ian Altman, Contributor,
Forbes.com; Excerpted/adapted
from: https://www.forbes.com/
sites/ianaltman/2016/12/06/
top-10-business-trendsthat-will-drive-success-in2017/#3d504d236543

With politics at the forefront,
a new conversation about
what it means to be American
and what it means to be a
global citizen has begun.
That means brands need
to be clear on their values
- and be unafraid of the
consequences of them. It
also means that messaging
will most likely change.

Intersectional Futurism
Consider what impact
your product and your
business have more broadly
in the community and
the culture. How can we
tap into the intersectional
issues that draw us
together, link us together for
understanding and insight?

On-Demand Work
According to the World
Economic Forum, the Fourth
Industrial Revolution is
underway. The emphasis,
they say, will be on talent
not capital. Acknowledge
and embrace the fact that
a change is in motion. Give
workers the freedom to
build their work lives as they
see fit. Understand that
your potential customer,
while probably working
often, is no longer locked
in a 9-to-5. Strategize
now for the technological
changes on the horizon.

Dislocation

Life Sustainable

Businesses are challenged to
take a stand, keep the peace,
or stay silent on an array
of issues without offending
someone. Reaffirm your
company mission and values
and engage employees,
shareholders and customers
in that commitment. Is there
a customer audience that
doesn't get attention? Why
doesn't it? Choose your
audience carefully and stick
to that choice. Transparency
is the path to trust. How is
your transparency quotient?

Invest now in sustainable
practices throughout your
business. Don't forget to
tell your employees and
customers. Watch for
the pop-up, kickstarter
innovations that can jump
start your process or give
your company a cause to rally
around. Consider ways your
business can help us each
get closer to net-zero impact.

The Next Big Thing
Data will become multidirectional rather than
unidirectional as consumers
and citizens contribute what's
needed to make businesses
and communities run. An
evolving digital mesh of
smart machines will connect
billions of things into a
continuous digital experience.
Are you ready for it?

Privacy and Security
Privacy policies may be
a legal and regulatory
necessity, but they're not at
the forefront of the public's
mind. Customers want real
evidence that you'll keep us
safe and own up to it and fix
it when something happens
outside of your control.
By: Mary Meehan, Contributor,
Forbes.com; Excerpted/adapted
from: https://www.forbes.com/
sites/marymeehan/2016/12/15/
the-top-trends-shaping-businessfor-2017/#e4248766a8a2

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https://www.forbes.com/sites/marymeehan/2016/12/15/the-top-trends-shaping-business-for-2017/#e4248766a8a2 https://www.forbes.com/sites/ianaltman/2016/12/06/top-10-business-trendsthat-will-drive-success-in-2017/#3d504d236543
Table of Contents for the Digital Edition of Auto Care Insider Volume 107
