Auto Care Insider Volume 91 - (Page 10)

MARKET INTELLIGENCE INTEREST in the growing e-tailing, or online purchasing, trend in the auto care industry was evident at AAPEX 2014, as nearly 100 industry professionals attended "Distribution in the Age of E-Tailing," a session in the AAPEXedu education program. Presented by Chuck Bean, The Martec Group; Bill Thompson, IMR; Jon Rubich, Insights2Action; and Ron Rossi, Auto Care Association on Tuesday, Nov. 4 in Las Vegas, Nev., the session covered: ƒ E-tailing by customer type; ƒ Total e-tailing market in 2013; ƒ "New" e-tailing channels; ƒ Professional technician research habits; E-TAILING IN THE AUTO CARE INDUSTRY A HOT TOPIC AT AAPEX E-tailing Market Size 2014 e-tailing IN THE AUTOMOTIVE AFTERMARKET E-tail purchases % ~$6B 6 Offline purchases % ~$98B 94 E-tailing by Customer Type Installer e-tail* ~$3.3B ~4% Penetration PRODUCT # 75054 / $1,750 MEMBERS / $2,750 NON-MEMBERS 55% Full Report (Billions of Retail Dollars) Total Estimated Automotive Replacement Parts Market, $104B Source: Digital Auto Care Factbook 2015 10 AUTO CARE INSIDER | VOL. 91 Consumer e-tail ~$2.7B ~9% Penetration 45% *The Installer e-tail market size estimate has been "marked up" to reflect consumer dollars (as presented in the Auto Care Factbook) in order to provide an apples-to-apples comparison for the consumer e-tail market. Actual sales from e-tailers to installers is approximately 35 percent lower, or roughly $2.4B. ƒ E-tailing purchase drivers; ƒ Industry implications; and ƒ Implications for traditional players. During the Q&A portion of the session, participants acknowledged that the high-growth e-tailing trend is a reality in the auto care industry, and reported making strategic plans accordingly. One participant called e-tailing "not just a revolution, but an unstoppable evolution like e-commerce was years ago." They also strongly believe that e-tailing is being fueled by the younger generation embracing advances and efficiencies in technology, which are driving this trend toward greater heights. For copies of the entire presentation, call 301-654-6664 and ask for the education department. For more information or to order the study, visit

Table of Contents for the Digital Edition of Auto Care Insider Volume 91

President's Message
Association News: A Century of AEA
Best of the Best
Market Intelligence
Member Profile
Impact Awards
Market Intelligence
Association News: YANG 2015

Auto Care Insider Volume 91