Auto Care Insider Volume 91 - (Page 17)
GLOBAL DIRECTOR, DIGITAL
MARKETING & STRATEGY,
YEARS IN THE INDUSTRY: 12+
WORDS TO LIVE BY:
"Never put off until
tomorrow what you
can do today."
- Thomas Jefferson
JESSICA Wynn was first introduced
to the auto care industry in 2002
while working at a marketing and
communications firm, as the new
product launch communications
for Wagner ThermoQuiet. In
2010, she joined Federal-Mogul
to work on brand strategy.
"I was looking for an opportunity
to focus on one industry, and the
automotive aftermarket presented
a mature industry that was about to
embark on a journey to reinvent itself,"
said Wynn. "It is a very exciting time to
be in the aftermarket parts industry."
Now as Federal-Mogul Motorparts
Global Director, Digital Marketing &
Strategy, Wynn has responsibility for
many facets of their digital ecosystem,
from corporate website to brand
sites, social media channels, viral
contests, digital advertising and search
engine marketing and optimization.
Recognized with a 2014 Auto
Care Association Impact Award as a
dynamic young industry leader, Wynn
believes that she and her professional
peer group have the vision, strong
communication skills and patience to
innovate and modernize the industry.
"Winning this award is an honor and
a reminder that we need to continue
to share our knowledge with the next
generation of aftermarket leaders,"
said Wynn. "I will continue to look for
opportunities to share what I have
learned with new recruits and help
them assimilate into the industry."
Another proud accomplishment for
Wynn is the success of the FederalMogul Search for A Champion program.
"Federal-Mogul received hundreds
of requests each year for motorsport
sponsorships from racers across the
globe," said Wynn. "We developed a
viral contest to award sponsorships
to grassroots racers based in part on
votes from the Champion community.
The response has been overwhelmingly
positive and greatly exceeding our
expectations. We're doing good things
for the racing community while creating
positive exposure and affinity for the
Champion brand. I call that a win-win!"
Wynn holds a BA in social
psychology and communications
from Oakland University, which she
would put to good use at a digital
marketing agency if she weren't in
the auto care industry. However,
Wynn is loyal to our industry and has
a long-term career goal of helping
nurture trust between consumers
and independent repair shops.
"I am passionate about helping
small businesses thrive in an
economy where we are seeing so
much consolidation," said Wynn. "I
believe there are many opportunities
for manufacturers and other channel
partners to help repair shops cultivate
relationships with consumers and
create loyalty toward the aftermarket."
AUTO CARE INSIDER |
Table of Contents for the Digital Edition of Auto Care Insider Volume 91
Association News: A Century of AEA
Best of the Best
Association News: YANG 2015
Auto Care Insider Volume 91