Auto Care Insider Volume 91 - (Page 17)

IMPACT AWARDS THINKING GLOBALLY JESSICA WYNN GLOBAL DIRECTOR, DIGITAL MARKETING & STRATEGY, FEDERAL-MOGUL MOTORPARTS YEARS IN THE INDUSTRY: 12+ PHONE: 248-354-4535 EMAIL: WORDS TO LIVE BY: "Never put off until tomorrow what you can do today." - Thomas Jefferson JESSICA Wynn was first introduced to the auto care industry in 2002 while working at a marketing and communications firm, as the new product launch communications for Wagner ThermoQuiet. In 2010, she joined Federal-Mogul to work on brand strategy. "I was looking for an opportunity to focus on one industry, and the automotive aftermarket presented a mature industry that was about to embark on a journey to reinvent itself," said Wynn. "It is a very exciting time to be in the aftermarket parts industry." Now as Federal-Mogul Motorparts Global Director, Digital Marketing & Strategy, Wynn has responsibility for many facets of their digital ecosystem, from corporate website to brand sites, social media channels, viral contests, digital advertising and search engine marketing and optimization. Recognized with a 2014 Auto Care Association Impact Award as a dynamic young industry leader, Wynn believes that she and her professional peer group have the vision, strong communication skills and patience to innovate and modernize the industry. "Winning this award is an honor and a reminder that we need to continue to share our knowledge with the next generation of aftermarket leaders," said Wynn. "I will continue to look for opportunities to share what I have learned with new recruits and help them assimilate into the industry." Another proud accomplishment for Wynn is the success of the FederalMogul Search for A Champion program. "Federal-Mogul received hundreds of requests each year for motorsport sponsorships from racers across the globe," said Wynn. "We developed a viral contest to award sponsorships to grassroots racers based in part on votes from the Champion community. The response has been overwhelmingly positive and greatly exceeding our expectations. We're doing good things for the racing community while creating positive exposure and affinity for the Champion brand. I call that a win-win!" Wynn holds a BA in social psychology and communications from Oakland University, which she would put to good use at a digital marketing agency if she weren't in the auto care industry. However, Wynn is loyal to our industry and has a long-term career goal of helping nurture trust between consumers and independent repair shops. "I am passionate about helping small businesses thrive in an economy where we are seeing so much consolidation," said Wynn. "I believe there are many opportunities for manufacturers and other channel partners to help repair shops cultivate relationships with consumers and create loyalty toward the aftermarket." AUTO CARE INSIDER | VOL. 91 17

Table of Contents for the Digital Edition of Auto Care Insider Volume 91

President's Message
Association News: A Century of AEA
Best of the Best
Market Intelligence
Member Profile
Impact Awards
Market Intelligence
Association News: YANG 2015

Auto Care Insider Volume 91